{"id":65063,"date":"2019-11-26T08:30:19","date_gmt":"2019-11-26T08:30:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65063"},"modified":"2022-11-10T15:16:18","modified_gmt":"2022-11-10T15:16:18","slug":"holding-a-christmas-event","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/special-occasions\/holding-a-christmas-event\/","title":{"rendered":"Holding a Christmas event"},"content":{"rendered":"
<\/div>

In the Solopress Christmas survey*, 57% of shoppers said they\u2019d attended a Christmas event hosted by a business. With this level of participation, it\u2019s certainly worth considering whether putting on a Christmas<\/a> event for the benefit of customers, clients and the wider public might help cement relationships and even create new ones.<\/p>\n

Grotto superstar<\/strong><\/h3>\n

Will the man himself be visiting your store or location this December? Hosting a Santa\u2019s Grotto at your place of business is a Christmas classic, and for good reason. You can draw in the crowds and sometimes even charge them for the privilege.<\/p>\n

Make sure your close neighbours aren\u2019t planning the same idea, though. Having two Father Christmases in close proximity may confuse young minds and lead to difficult questions for mums and dads to answer.<\/p>\n

Other perils of the grotto are just as well-known. Suffice it to say, trusted and vetted seasonal staff with up-to-date DBS checks<\/a> and impeccable personal hygiene are an absolute must. But get it right and you may create your very own Miracle on 34th<\/sup> Street<\/a>!<\/p>\n


\nOpen your doors<\/strong><\/h3>\n

If you’re a business that doesn’t naturally attract a huge footfall, you can still throw open your doors in the season of goodwill. A simple event offering refreshments can work well for a solicitor, estate agent or other high street office business \u2013 simply offer a glass of fizz and a mince pie or two.<\/p>\n

They might come in to warm up a bit and end up striking up conversations that lead to fruitful business opportunities. Depending on your business model, they may walk out with a purchase, a brochure<\/a>, a leaflet or a loyalty card. At the very least, you\u2019ll have gone up a few notches in their estimation for showing some hospitality.<\/p>\n


\nJoin the Parade<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

If you\u2019re on or near a busy high street, you might experience success through piggy-backing a local event like the switching-on of the Christmas lights or a Christmas parade. Take the opportunity to hold a drinks reception or a special late-night opening event. You\u2019ll be able to take advantage of the spike in pedestrian traffic and the special atmosphere created by the evening.<\/p>\n

A VIP Event<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

If your place of business is a store or showroom, you might want to consider an exclusive, out-of-hours, VIP shopping event. If you offer high-ticket items, luxury goods, niche products or haute couture, you might want to invite along a handful of valued customers.<\/p>\n

Your event will allow them to beat the crowds, experience personal shopping, sample your goods or enjoy refreshments. Ramp up anticipation with golden tickets or gold Foil Invitations<\/a>.<\/p>\n


\n<\/strong>Spreading the word about your Christmas event<\/strong><\/h2>\n

We asked over a thousand customers how they’d been made aware that a business was hosting a Christmas event. People were allowed to pick more than one option \u2013 here\u2019s how they responded:<\/p>\n

\"\"<\/a>Window display<\/strong><\/h3>\n

Professional poster printing<\/a> will almost certainly reflect better on your event than something handwritten or on A4 printed in black and white. Poster printing perfectly targets the people that regularly pass your premises. A Strong window display will announce your Christmas event in fine style, both as pre-awareness and on the day itself.<\/p>\n

 <\/p>\n

A flyer\u00a0<\/strong><\/h3>\n

\"\"<\/p>\n

Flyers<\/a> are quick, easy and inexpensive to print. You can also get smart about when and where you distribute them to target your perfect audience. Start stuffing them into bags and packaging a week or so before the event. Be sure to include details of any complimentary samples or refreshments to tempt them along. \u00a0A discount voucher or cut-out coupon will further help to entice visitors on the day.<\/p>\n

 <\/p>\n

\"\"<\/a>Local press<\/strong><\/h3>\n

Contact local journalists to let them know that your event is going ahead \u2013 and of course invite them along! If you are donating any proceeds to charity be sure to mention it as this might strengthen your case for coverage.<\/p>\n

 <\/p>\n

<\/h3>\n

Word of mouth\"\"<\/a> <\/strong><\/h3>\n

While word of mouth is a hard channel to strategise for, it\u2019s certainly true that tales of your upcoming event almost certainly originated through one of channels that you are targeting \u2013 so keep up the good work!<\/p>\n

 <\/p>\n

\"56%<\/a>Online\u00a0 \u00a0<\/strong>\u00a0<\/strong><\/h3>\n

Your own website, your social media, local listings are great ways of promoting an event for free. If you do want to throw some of your digital budget at it though, a paid ad on Twitter, Facebook or LinkedIn can be specifically targeted within your geographical area.<\/p>\n

 <\/p>\n


\nI noticed by chance that
\nthe event was taking place<\/strong>\u00a0 \u00a0 \u00a0\"\"<\/a> <\/strong><\/h3>\n

To capture footfall on the day, make sure you make a fuss with display materials in windows and entrance areas. If your window displays and flyers are creating enough of a buzz, other passers-by are sure to get curious and pay you a visit.<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

If you want to get in touch about how you can promote your business event this Christmas, we\u2019d love to discuss the options. Call us on 01702 460047 or use Live Chat now.<\/strong><\/p>\n

*All numerical data shown in our percentage wheels was gathered as part of the Solopress 2019 Christmas Survey. All statistics shown are based on the responses of 100% of the 1204 respondents. Data gathered through the survey remains the property of AGA Printing Ltd trading as Solopress Ltd and may not be reproduced without acknowledgement via back link. All copyright and other intellectual property rights are reserved.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Solopress Christmas survey*, 57% of shoppers said they\u2019d attended a Christmas event hosted by a business. With this level of participation, it\u2019s certainly worth considering whether putting on a Christmas event for the benefit of customers, clients and the wider public might help cement relationships and even create new ones. Grotto superstar Will […]<\/p>\n","protected":false},"author":134,"featured_media":65798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nHolding A Christmas Event | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"In the Solopress Christmas survey, 57% of shoppers said they\u2019d attended a Christmas event hosted by a business. 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