{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"gratitude-marketing-at-christmas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Gratitude marketing at Christmas"},"content":{"rendered":"
<\/div>

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers.<\/p>\n

The importance of gratitude marketing<\/strong><\/h2>\n

Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base.<\/p>\n

\"72%\"<\/a><\/p>\n

72% of people surveyed felt that a message of gratitude from a business is still meaningful whether or not it\u2019s accompanied by a discount or a gift, so you don’t always need to bust the bank with giveaways. Sometimes it really is the thought that counts.<\/p>\n

 <\/p>\n

Gratitude and brand loyalty<\/strong><\/h2>\n

Brand loyalty is an important factor in customer retention. Relationship building is a huge part of loyalty and retention, especially for B2B businesses. The more this is recognised and acknowledged with interactions that work on a social, as well as a business level, the closer those bonds are allowed to grow. The perfect representation of this over Christmas has to be a Christmas card.<\/p>\n


\nChristmas cards<\/strong><\/h2>\n

It\u2019s Christmas after all and a card is an ideal opportunity to show your appreciation and bolster business relationships.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

44% of the people we surveyed did NOT agree that an email was a valid substitute for a card from a business. So that\u2019s a sizeable chunk of your client base that WILL be expecting a card from you.<\/p>\n

 <\/p>\n

\"69%<\/a><\/p>\n

 <\/p>\n

Plus, 92% of traditional mail is opened, so your customers are more likely to open a physical card than a thank you email.<\/p>\n

 <\/p>\n

If your business sends a corporate Christmas card<\/a>, take a look at\u00a0our video<\/a>. In it, you\u2019ll learn all about what to consider when it comes to imagery, messaging, paper stocks and print finishing.<\/p>\n


\nShow your human side<\/strong><\/h2>\n

Your Christmas card might form part of a gratitude marketing push that\u2019s based around the people within your organisation. As a break from product-led strategies, you can use Christmas<\/a> as an opportunity to focus your messaging on the personal effort that goes into the goods and services you provide. Put the spotlight on the real lives and livelihoods that thrive as a result of the business you do together. Such a campaign encourages customers to keep that good thing going by remaining loyal to your people and your brand.<\/p>\n

A price promotion that shows you\u2019re genuine<\/strong><\/h2>\n

With so much Christmas-themed marketing activity going on, it\u2019s important to make sure your message of thanks can\u2019t be interpreted as empty words. You need to express your gratitude with an authentic gesture that cuts through the noise of Christmas.<\/p>\n

If you\u2019re looking to come across as genuine, try putting your money where your mouth is with a price promotion. Make them an offer that\u2019s useful and valuable.<\/p>\n

Targeted gratitude marketing<\/strong><\/h2>\n

In order to make sure you\u2019re showing your gratitude to the people that matter, why not use company data to segment, for example, your top 20% most valuable customers? If you have a healthy subscriber list, serving a voucher code via email is simple and straightforward. But for the personal touch, send a \u2018golden ticket\u2019 in the mail to your top customers, entitling them to a discount.
\n\"targeted<\/a><\/p>\n

Gratitude as a retargeting opportunity<\/strong><\/h2>\n

If you haven\u2019t heard from a customer in a while, drop them a line to see how they\u2019re doing over the festive period. You might just remind them about your business. Most businesses hold data that allows them to segment customers that haven\u2019t ordered in a given period. If you have something new to offer since their last visit, why not take the opportunity to point it out and extend the season\u2019s greetings at the same time?<\/p>\n

Be careful to abide by regulations governing data storage and protection, though. Falling foul of these will lose goodwill as well as potentially incurring penalties from the authorities.<\/p>\n

January \u201cthank you\u201d promotion for B2B <\/strong><\/h2>\n

If you\u2019re thinking of offering a January deal, you could brand it as a \u201cthank you\u201d offer \u2013 especially if you\u2019re a B2B company or if you\u2019re not in a sector that traditionally holds a January sale.<\/p>\n

That way your promotion message becomes more about offering a lower price in recognition of their valued custom over the past year \u2013 and less like a pushy message that\u2019s focused on driving sales.<\/p>\n

A competition at Christmas<\/strong><\/h2>\n

A great way of adding to the festive fun and giving something back at the same time is to hold a Christmas competition. If this is something you would like to know more about, check out or blog post about running a Christmas competition<\/a> which includes some handy tips.<\/p>\n

Promotional gifts<\/strong><\/h2>\n

Gratitude marketing is all about gratitude \u2013 but it\u2019s also about marketing. A gift with a bit of branding on there is a good way to achieve both goals. If you distribute presents to clients, using promotional items can boost awareness.<\/p>\n

\"67%<\/a>67% of people surveyed felt that branded gifts helped to remind them of that business beyond Christmas<\/p>\n

The trick is to pick a promotional item<\/a> that\u2019s so fiendishly useful that they\u2019ll want to keep it close by. Any logo or copy you manage to apply to the item will then increase brand awareness every time they glance at it. If the item is particularly indispensable to them, it can also build positive associations for your brand.<\/p>\n

A desktop calendar<\/a> is a classic way to claim valuable real estate on your clients\u2019 work surface, keeping your brand in their line of sight for a whole 12 months.<\/p>\n

If you want to explore how promotional items and print can help you express your gratitude to your own audience, visit us at www.solopress.com or call us on 01702 460047.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude […]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nGratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. 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