{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"better-call-saul-beer-mats","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Looking for a genius beer mat marketing campaign? Better Call Saul!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>When the hugely popular <em><a href=\"https:\/\/www.imdb.com\/title\/tt0903747\/\">Breaking Bad<\/a><\/em> series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice.<\/p>\n<p>Fast forward five years and the decision was an inspired one, with the prequel series <em><a href=\"https:\/\/www.imdb.com\/title\/tt3032476\/\">Better Call Saul<\/a><\/em> proving a smash-hit around the world as it slowly reveals the pre-Breaking Bad past of Goodman along with other central characters including Mike Ehrmantraut and Gus Fring.<\/p>\n<p>Better Call Saul was picked up by Netflix in the UK with the first episode set to be broadcast in February 2015. The marketers at the streaming giants got their heads together and came up with a superb marketing campaign, distributing thousands of custom <a href=\"https:\/\/www.solopress.com\/beer-mats\/\">printed beer mats<\/a> in pubs and bars across the UK.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67454 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/Better-Call-Saul-Beer-Mat.png\" alt=\"Better Call Saul Beer Mat\" width=\"400\" height=\"398\" \/><\/p>\n<p>The beer mats were designed to seem realistic, almost as though Goodman had actually given them to the pub himself, or more likely slipped them onto the tables when the landlord wasn\u2019t looking. The message of \u2018BOOZE GOT YOU IN TROUBLE AGAIN?\u2019 was well-targeted at people drinking in a pub, with the image of Goodman pointing at the person reading the mat reminiscent of the marketing that the character used to produce in Breaking Bad.<\/p>\n<p>Not content to stop there, the designer also added a deliberately amateurish-looking shape with a telephone number to call \u2018for all your legal needs\u2019. For anyone who was intrigued enough to call the number, they would be treated to a recorded message of the actor <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bob_Odenkirk\">Bob Odenkirk<\/a> who plays Goodman telling them to watch the show \u2013 genius! The number has since been reallocated to a different business so please don\u2019t try now as you\u2019ll be disappointed and certainly won\u2019t get any legal help from the man himself.<\/p>\n<p>Despite this pretty successful attempt at authenticity, it is still obvious that the purpose of the beer mat was to promote the show. The Netflix logo at the top and Better Call Saul logo in the centre are both prominent, with the call to action of \u2018WATCH NEW EPISODES WEEKLY\u2019 made to stand out in the way that the artwork has been designed.<\/p>\n<p>This wasn\u2019t the only time that this type of strategy was used to advertise the show. Back in Albuquerque, New Mexico where the show is set, <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/tv\/news\/better-call-saul-billboard-pops-up-in-albuquerque-and-the-phone-number-actually-works-9623239.html\">a billboard was erected in 2014<\/a> for James M. McGill \u2013 Goodman\u2019s original name. A telephone number was included once again, with pre-recorded audio from Odenkirk acting as a voicemail message.<\/p>\n<p>We loved this example of how <a href=\"https:\/\/www.solopress.com\/beer-mats\/\">beer mat printing<\/a> can be used as part of a creative marketing campaign almost as much as we love the show itself. Well played Saul, well played.<\/p>\n<p>If you&#8217;re a fan of the show, read about what we think about <a href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/business-cards-on-screen-the-hits-and-the-misses\/\">Saul Goodman&#8217;s Business Cards<\/a> in our review of some of film and TV&#8217;s most famous cards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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