{"id":73030,"date":"2022-11-21T13:18:00","date_gmt":"2022-11-21T13:18:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73030"},"modified":"2023-02-10T21:28:00","modified_gmt":"2023-02-10T21:28:00","slug":"a-guide-to-introducing-gift-vouchers","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","title":{"rendered":"A guide to introducing Gift Vouchers"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Gift Vouchers offer a win-win-win situation. Your customer gets a convenient gift-giving solution. The recipient gets a nice surprise. As the seller, you get the added bonus of cash in the till upfront.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to essentially creating your own currency, though, there are a few important details to address. As we\u2019ll see, some of these issues stray into areas of accountancy and the law, so if you\u2019re in any doubt about the legal and financial details around <a href=\"https:\/\/www.solopress.com\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Gift Vouchers<\/a>, we\u2019d certainly recommend seeking advice from a professional.<\/span><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73014 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\" alt=\"\" width=\"421\" height=\"445\" \/><\/a><\/p>\n<h2><b>Last things first<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It pays to think backwards when it comes to introducing Gift Vouchers. Ironically, aftercare needs to be one of the first things you consider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start out by trying to list every likely eventuality that could occur when customers buy and redeem your Gift Vouchers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you provide change if the voucher holder\u2019s purchase is less than the value of the voucher?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What happens if a recipient brings back a faulty item, purchased with a voucher, and demands a refund in cash?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What happens if a recipient presents you with a ten year old voucher?<\/span><\/li>\n<li aria-level=\"1\">What would happen if you ceased trading?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can avoid confusion and acrimony by considering these eventualities ahead of time and formulating a lawful and reasonable policy which you can set out in your terms and conditions.<\/span><\/p>\n<h2><b>How to write terms and conditions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Composing terms and conditions requires some water-tight language. Unless you have legal training though, it\u2019s best not to attempt to write these in amateur \u201c<\/span><a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/legalese\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">legalese<\/span><\/a><span style=\"font-weight: 400;\">\u201d. Instead, try to convey your meaning as plainly and unambiguously as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re concerned about leaving loopholes, you might want to seek professional legal advice or consult your company legal secretary if you have one. Sufficed to say, as you come to write your Ts&amp;Cs, you\u2019ll want to consider <strong>who<\/strong>, <strong>where<\/strong> and <strong>when<\/strong>.<\/span><\/p>\n<h3><b>Who<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By selling a voucher, you enter into a contract with the voucher purchaser, not the final recipient. If the voucher recipient has any dispute regarding the terms of the voucher, their first recourse is to the purchaser. In real life, of course, that\u2019s an awkward situation that should be avoided at all costs, unless you want your brand to leave a sour taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make reasonably lenient policies that allow plenty of leeway for the recipient to redeem their gift. After all, you\u2019ve already received the funds. Any contingencies you do need to introduce should be stated clearly on the voucher to leave the recipient in no doubt about their rights.<\/span><\/p>\n<h3><b>Where<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While you\u2019ll want to print your Ts&amp;Cs on the vouchers themselves, but you\u2019ll also need to create some signage to display them by the till. <\/span><a href=\"https:\/\/www.solopress.com\/posters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Posters<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.solopress.com\/strut-cards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Strut Cards<\/span><\/a><span style=\"font-weight: 400;\"> are both great ways to make this information known at the counter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an important step as you\u2019re only able to enforce terms and conditions that have been made known to the voucher purchaser <\/span><b>before, or at the time of, purchase<\/b><span style=\"font-weight: 400;\">. Buyers need to know what they\u2019re signing up for before they buy, so the Ts&amp;Cs printed on the voucher itself will serve as a reminder to the purchaser, and as a guide to recipients.<\/span><\/p>\n<h3><b>When<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do you want your vouchers to have an expiration date? It\u2019s perfectly legal in the UK to build an end date into your voucher offer, as long as that information is available to the purchaser at or before the time of purchase.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73039 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\" alt=\"a good retail experience at he counter\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Staying within the law is one thing, but preserving your public image and the good will of your customers is another. Creating a situation where someone&#8217;s gift becomes worthless on an arbitrary date is not going to win any friends. Consider open-ended vouchers, or long expiry dates. You should also be ready to grant exemptions or extensions to recipients who didn\u2019t make it on time. These measures will help to avoid confrontations and poor online reviews.<\/span><\/p>\n<h2><b>Unfamiliar territory<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you trade in overseas territories, remember that what\u2019s true in the UK is not necessarily true elsewhere. In UK law, the consumer\u2019s Statutory Rights override any policy that a retailer may put in place. In other territories, other sets of regulations apply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.citizensinformation.ie\/en\/consumer\/shopping\/gift_vouchers.html#l744d8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">changes in Irish law<\/span><\/a><span style=\"font-weight: 400;\"> in 2019 mean that Gift Vouchers should feature no expiry date, or remain valid for at least five years. Traders in Ireland are further banned from insisting that shoppers spend the voucher within in one transaction. They\u2019re also obliged to give change if the balance is greater than \u20ac1.<\/span><\/p>\n<h2><b>Over the counter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before launch, you\u2019ll want to iron out how you deal with Gift Vouchers in terms of your accounting.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when a cashier takes payment via Gift Voucher, they will need to know how to process that payment. You might need to configure your till or EPOS (electronic point of sale) system to incorporate both Gift Voucher sales <\/span><b>and<\/b><span style=\"font-weight: 400;\"> redemptions.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73038 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\" alt=\"You might need to configure your till or EPOS (electronic point of sale) system\" width=\"903\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth considering how the cashier invalidates the voucher when it goes into the till. <\/span><span style=\"font-weight: 400;\">The voucher will have to be spoiled so that it can\u2019t be reused. However. it needs to be intact enough to be accounted for when you cash up. Try keeping a permanent marker by the till to scribble through used vouchers before they go into the drawer.<\/span><\/p>\n<h2><b>Accounting for your vouchers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another issue you may wish to discuss with your accountant is when and how you report voucher sales. After all, there will be two transactions involved:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Firstly, <strong>the voucher sale<\/strong>, when revenue is credited, but stock is not depleted. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Secondly, <strong>the voucher redemption<\/strong>, when stock is depleted, but no revenue is credited.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then there\u2019s the issue of VAT. You\u2019ll want to avoid double counting and to make sure that you pay VAT within the correct period. If you use an accounting software package, your provider may be able to provide support here. Failing that, it\u2019s always worth seeking the advice of an accountant.<\/span><\/p>\n<h2><b>Designing for brand, uniqueness and security<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your Gift Voucher should reflect your brand and cl<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">early indicate <\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">that they can be spent with you and you alone. For that reason, logo and voucher value will most likely take centre stage, with Ts&amp;Cs occupying the small print.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For reasons of security, you\u2019ll probably want your Gift Voucher design to feature additional detail so that they\u2019re unique and hard to copy. To achieve this, most retailers decide on a distinctive design with a degree of complexity that\u2019s difficult to replicate.<\/span><\/p>\n<h2><b>An eye for detail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A brilliant way to create an exclusive design that also reflects a sense of value is to produce <\/span><a href=\"https:\/\/www.solopress.com\/gift-vouchers\/foil\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Foil Gift Vouchers<\/span><\/a><span style=\"font-weight: 400;\">. The metallic print in <\/span><span style=\"font-weight: 400;\">a range of great colours <\/span><span style=\"font-weight: 400;\">including silver and gold works well as text, picking out the monetary value of the voucher. You may wish to use a different colour for each price point you offer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73032\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/vouchers-blog-01.jpg\" alt=\"\" width=\"900\" height=\"500\" \/><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/gift-vouchers\/spot-uv\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Spot UV Gift Voucher<\/span><\/a><span style=\"font-weight: 400;\"> printing also elevates your design while making it tough for fraudsters to recreate. This precisely applied high-gloss varnish picks out text or design elements in great detail, adding shine and refinement to your Gift Voucher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For environmentally-conscious brands, the Solopress Green range also features <\/span><a href=\"https:\/\/www.solopress.com\/green\/eco-friendly-gift-vouchers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eco-Friendly Gift Vouchers<\/span><\/a><span style=\"font-weight: 400;\"> that are both recycled and carbon offset. <\/span><\/p>\n<p><strong>Whichever type you choose, <a href=\"https:\/\/www.solopress.com\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Gift Voucher printing<\/a> is a great option for brands that want to make themselves more accessible to the gift-giving market.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gift Vouchers offer a win-win-win situation. Your customer gets a convenient gift-giving solution. The recipient gets a nice surprise. As the seller, you get the added bonus of cash in the till upfront. When it comes to essentially creating your own currency, though, there are a few important details to address. As we\u2019ll see, some [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":73040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-73030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Introducing Gift Vouchers - Solopress UK<\/title>\n<meta name=\"description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Introducing Gift Vouchers - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T21:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"A guide to introducing Gift Vouchers\",\"datePublished\":\"2022-11-21T13:18:00+00:00\",\"dateModified\":\"2023-02-10T21:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\"},\"wordCount\":1252,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\",\"articleSection\":[\"Business &amp; Marketing\",\"Print Inspiration\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\",\"name\":\"A Guide to Introducing Gift Vouchers - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\",\"datePublished\":\"2022-11-21T13:18:00+00:00\",\"dateModified\":\"2023-02-10T21:28:00+00:00\",\"description\":\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\",\"width\":900,\"height\":675,\"caption\":\"gift voucher blog header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A guide to introducing Gift Vouchers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\/\/www.solopress.com\/blog\/author\/danny-powell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Guide to Introducing Gift Vouchers - Solopress UK","description":"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","og_locale":"en_GB","og_type":"article","og_title":"A Guide to Introducing Gift Vouchers - Solopress UK","og_description":"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.","og_url":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2022-11-21T13:18:00+00:00","article_modified_time":"2023-02-10T21:28:00+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Danny Powell","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"A guide to introducing Gift Vouchers","datePublished":"2022-11-21T13:18:00+00:00","dateModified":"2023-02-10T21:28:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/"},"wordCount":1252,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","articleSection":["Business &amp; Marketing","Print Inspiration"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","name":"A Guide to Introducing Gift Vouchers - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","datePublished":"2022-11-21T13:18:00+00:00","dateModified":"2023-02-10T21:28:00+00:00","description":"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","width":900,"height":675,"caption":"gift voucher blog header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A guide to introducing Gift Vouchers"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.","url":"https:\/\/www.solopress.com\/blog\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=73030"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73030\/revisions"}],"predecessor-version":[{"id":73396,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73030\/revisions\/73396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/73040"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=73030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=73030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=73030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}