{"id":73970,"date":"2023-05-12T08:43:07","date_gmt":"2023-05-12T07:43:07","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73970"},"modified":"2024-05-28T15:29:33","modified_gmt":"2024-05-28T14:29:33","slug":"your-ultimate-guide-to-brochure-design","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/","title":{"rendered":"Your ultimate guide to Brochure design"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.solopress.com\/brochures-booklets\/\" target=\"_blank\" rel=\"noopener\">Brochure<\/a> design is a powerful marketing tool that can help you share <span data-ccp-parastyle=\"Normal (Web)\">important information<\/span><span data-ccp-parastyle=\"Normal (Web)\">, <\/span><span data-ccp-parastyle=\"Normal (Web)\">showcase<\/span><span data-ccp-parastyle=\"Normal (Web)\"> your products or services, and leave <\/span><span data-ccp-parastyle=\"Normal (Web)\">a lasting impression<\/span><span data-ccp-parastyle=\"Normal (Web)\"> on your customers.<\/span><\/p>\n<p><span data-contrast=\"auto\">We spoke to our in-house expert, Tim Hann, who has used his 30+ years of experience to bring you some important tips so you can create the best Brochure possible.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Tim has come up with a fantastic line-up of tips, focusing on these key areas:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Size<\/span><\/li>\n<li><span data-contrast=\"auto\"> Format\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Imagery\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Copy\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Finishing\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Technical tips\u202f<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><strong>Please note<\/strong>: The number of pages and the quantity can determine which device your brochure is produced on: lithographically or digitally.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"auto\"><strong>Size<\/strong><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-sizes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73980\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-sizes.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Choose the right size for your Brochure\u2019s needs. If possible, stick to the standard \u2018A\u2019 sizes, with A4 and A5 being the most common. <span data-ccp-parastyle=\"Normal (Web)\">\u2018A\u2019 sizes<\/span><span data-ccp-parastyle=\"Normal (Web)\"> maximise your printed size while remaining a cost-effective option. Bear in mind that bespoke sizes are available but can cost more.<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cSticking with standard \u2018A\u2019 sizes also helps with postage as \u2018C\u2019 size envelopes are designed specifically for \u2018A\u2019 size documentation.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>\u00a0<\/strong><\/span><\/p>\n<h2><strong>F<span data-ccp-parastyle=\"Normal (Web)\">ormatting<\/span><\/strong><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-stitching.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73997\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-stitching.jpg\" alt=\"Brochure stitching\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h3><span data-contrast=\"auto\"><strong>What format should I have my Brochure in?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Choosing the right format is crucial for both the appearance and function of your brochure. It\u2019s also crucial to decide on your format early and design accordingly. The most popular Brochure formats are <a href=\"https:\/\/www.solopress.com\/stapled-brochures\/\" target=\"_blank\" rel=\"noopener\">Saddle-Stitch<\/a>, <a href=\"https:\/\/www.solopress.com\/perfect-bound-brochures\/\" target=\"_blank\" rel=\"noopener\">Perfect Bound<\/a> and <a href=\"https:\/\/www.solopress.com\/wiro-bound-brochures\/\" target=\"_blank\" rel=\"noopener\">Wiro-Bound<\/a>.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">&#8220;It\u2019s essential to know which format your Brochures will be produced in before you start designing them.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"auto\"><strong>Saddle-Stitch is ideal for Brochures with fewer pages<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Saddle-stitched-brochures.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73981\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Saddle-stitched-brochures.jpg\" alt=\"Saddle stitched brochures\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">This format is created by folding the pages in half and stapling them along the spine. It&#8217;s ideal for smaller brochures with fewer pages (up to 64 pages) and offers a cost-effective solution. Saddle-stitch brochures lie flat when open, making them user-friendly and suitable for mailers or displays.\u202f Brochures greater than 64 pages have a tendency to be bulky and resistant to lying flat. They can also tear at the spine during the trimming stage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Please note<\/strong><\/span><span data-contrast=\"auto\">: The number of pages in a Saddle-Stitch book must be divisible by four.\u202fOne sheet or leaf of paper is two printed pages. I.e. 32 sheets or leaf\u2019s is 64 printed pages.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cKeep in mind, with a Saddle-Stitch design, folded sections are placed inside one another. This means the centre section is pushed further out from the cover section. Any copy or image close to front edge (opposite to spine) may run the risk of being trimmed. To avoid this never place folios (page numbers) too close to the trim.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"auto\"><strong>Perfect Bound is ideal for longer Brochures with a premium feel<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Perfect-bound-Brochure.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73982\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Perfect-bound-Brochure.jpg\" alt=\"Perfect bound Brochure\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Perfect Bound Brochures are created by gluing either folded sections, known as signatures, or loose leaf\u2019s which are placed one on top of each other and attached into the cover. They offer a more polished and professional appearance, perfect for larger brochures with a higher page count (above 64). <\/span><\/p>\n<p>They\u2019re ideal for Brochures with <span data-ccp-parastyle=\"Normal (Web)\">a spine <\/span><span data-ccp-parastyle=\"Normal (Web)\">capacity<\/span><span data-ccp-parastyle=\"Normal (Web)\"> of 2mm or more and also <\/span><span data-ccp-parastyle=\"Normal (Web)\">provide<\/span><span data-ccp-parastyle=\"Normal (Web)\"> great durability with a luxurious look, suitable for showcasing<\/span><span data-ccp-parastyle=\"Normal (Web)\"> premium products or <\/span><span data-ccp-parastyle=\"Normal (Web)\">a company&#8217;s portfolio.<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Please note<\/strong><\/span><span data-contrast=\"auto\">: The number of pages in a Perfect Bound book must be divisible by two.<\/span><\/p>\n<h4><strong>Tim\u2019s tip<\/strong><\/h4>\n<p>\u201cIf you decide to create a Perfect Bound Brochure, you must take the hinge score into consideration. <span data-ccp-parastyle=\"Normal (Web)\">Images and type that run across pages are subject to the hinge score. Avoid images with diagonals, circles and splitting copy through individual words or characters, as this can result in missing images or letters<\/span><span data-ccp-parastyle=\"Normal (Web)\">.<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u201d\u202f<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"auto\"><strong>What\u2019s a hinge score?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The hinge score is a crease that runs vertically at a fixed position, between 4-7mm, from the spine on both front and back covers. Its purpose is to stop the Brochure from opening fully and prevent the spine from splitting so pages can\u2019t fall out. With less pressure on its spine the hinge score helps maintain the Brochures condition.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"auto\"><strong>Wiro-Bound Brochures are ideal for manuals and handbooks<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Wiro-bound-Brochure.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73983\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Wiro-bound-Brochure.jpg\" alt=\"Wiro bound Brochure\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Wiro-Bound: Brochures are created by punching small holes along the spine of a stack of pages and then threading a wire coil through the holes to bind them together. The result is a durable and flexible Brochure that can be easily opened and laid flat for viewing. Great for manuals and handbooks.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Please note<\/strong><\/span><span data-contrast=\"auto\">: The number of pages in a Wiro-Bound book must be divisible by two. Standard sizes have a ratio of 3:1, three holes per inch, while bigger brochures have a ratio of 2:1. The larger your coil, the greater the number of pages your Brochure can have. This will push the centre pages further away from the cover. <\/span><\/p>\n<p>To compensate for this, make sure your cover has plenty of bleed on its front <span data-ccp-parastyle=\"Normal (Web)\">edge.<\/span><span data-ccp-parastyle=\"Normal (Web)\"> Covers can then be trimmed slightly oversize to prevent the text from protruding beyond the cover. Giving a more professional appearance.<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cAllow a 10mm margin between your artwork and the spine so your design doesn\u2019t get any holes punched through it.\u201d\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"auto\"><strong>Imagery<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Imagery.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73984\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Imagery.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h3><span data-contrast=\"auto\"><strong>What images are best for my Brochure?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><\/h3>\n<p><span data-contrast=\"auto\">High-quality images are essential for capturing and maintaining the attention of your target audience. Visual aids also help you convey your message more effectively.<\/span><\/p>\n<p><span data-contrast=\"auto\">Creating original content will really set you apart. While using stock images is great, there\u2019s a time and place for them. Using your own, high-quality images that are relevant to your content will help your material to stand out.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some suggestions when selecting your images:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Use high-resolution images to ensure clear, crisp reproduction on the page.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Choose relevant images that support your content and message.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Where appropriate, use a mix of photography, illustrations, and graphics to create visual interest.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Ensure proper balance between text and images for easy readability.\u202f<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-imagery.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73985\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-imagery.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/a><\/p>\n<p>Saddle-Stitched Brochures are subject to shingling or creep.<\/p>\n<h3><strong>What is creep?<\/strong><\/h3>\n<p>Creep is the gradual shifting of <span data-ccp-parastyle=\"Normal (Web)\">images<\/span><span data-ccp-parastyle=\"Normal (Web)\"> within the folded<\/span><span data-ccp-parastyle=\"Normal (Web)\"> section of a<\/span><span data-ccp-parastyle=\"Normal (Web)\"> Saddle-Stitched document<\/span><span data-ccp-parastyle=\"Normal (Web)\">. Creep is influenced by<\/span><span data-ccp-parastyle=\"Normal (Web)\"> the <\/span><span data-ccp-parastyle=\"Normal (Web)\">number of pages, folded sections and thickness of the paper<\/span><span data-ccp-parastyle=\"Normal (Web)\">.<\/span> <span data-ccp-parastyle=\"Normal (Web)\">It<\/span><span data-ccp-parastyle=\"Normal (Web)\"> can result<\/span><span data-ccp-parastyle=\"Normal (Web)\"> in a misalignment of images or copy that run-over<\/span><span data-ccp-parastyle=\"Normal (Web)\"> two pages. Creep can have a seriously detrimental effect on your selected images.<\/span><\/p>\n<p><span data-contrast=\"auto\">Our software compensates for creep, however, you can help to prevent this and speed up the production of your Brochures by keeping your content at least 5mm from the trim edge.<\/span><\/p>\n<p><span data-contrast=\"auto\">When designing for Perfect Bound or Wiro-Bound, you don\u2019t need to allow for creep.<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cI\u2019d recommend avoiding images, text or folios close to the edge of the page. I\u2019d also suggest keeping solid blocks of colour or panels away from the trim edge.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhere possible, avoid having colour close to the edge of your pages as colour inconsistency can become an issue in this instance.\u201d\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"auto\"><strong>Copy<\/strong><\/span><span data-contrast=\"auto\">\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-copy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73987\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochure-copy.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h3><span data-contrast=\"auto\"><strong>What text should I include in my Brochure design?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The copy in your brochure should be precise, engaging, and informative. It\u2019s important that you get the balance between your copy and imagery right, making them work together.<\/span><\/p>\n<p><span data-contrast=\"auto\">Each word should earn the right to be on your page, if something can be cut, get rid! Readers have varying attention spans and absorb content very differently. <\/span><\/p>\n<p><span data-contrast=\"auto\">Some will read word for word, while others will skim-read. Make sure the content is engaging for attentive readers but skimmable for those that want to find specific information.<\/span><\/p>\n<p><span data-contrast=\"auto\">Keep the following tips in mind when crafting your brochure content:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Use clear, concise language that is easy to understand.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Focus on the benefits of your products or services, rather than just listing features.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Organise your content with headings and subheadings for easy navigation.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> Include a clear call-to-action to guide your customers towards a desired next step.\u202f<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>How should my Brochure copy look?<\/strong><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fonts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73988\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fonts.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">It\u2019s important that you use a font that fits your brand and the message you\u2019re conveying. Your Brochure&#8217;s font should match its <\/span>style and tone or your design may seem disjointed.<\/p>\n<p><span data-contrast=\"auto\">If your topic is light-hearted, feel free to use a font that\u2019s fun, quirky and not overly rigid. If the tone of your Brochure is largely serious, it might be better to have a more formal font that matches that mood.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Fonts can be broken down into two main categories: Serif and Sans-Serif. Times New Roman is an example of a Serif font and Arial or Helvetica are examples of Sans-Serif fonts.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are the <\/span><a href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/18-best-free-fonts-to-use-on-your-print\/\" target=\"_blank\" rel=\"noopener\"><span data-ccp-charstyle=\"Hyperlink\">best free fonts<\/span><\/a><span data-contrast=\"auto\"> you can use in your Brochure design.<\/span><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cTry to avoid copy or type running over two pages. If you do, make sure you\u2019re not splitting words over the middle. With this in mind, I\u2019d also suggest avoiding running tables over two pages on Perfect-Bound Brochures.\u201d\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"auto\"><strong>Finishing<\/strong><\/span><span data-contrast=\"auto\">\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Bundled-Brochures.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73989\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Bundled-Brochures.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h3><span data-contrast=\"auto\"><strong>How can I create a Brochure design that shines?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">You\u2019ve done the hard work. Your Brochure design is complete and print-ready. Now you need to add the finishing touches.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Visualise how you want your printed Brochure to look and feel in your hands when deciding what finish you want to be applied. Do you want your print to shimmer and shine? Foil or spot UV might be the best for you. Do you want an authentic, natural appearance? Or do you want it to be as environmentally conscious as possible? \u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Make sure you choose a paper stock that matches your brand image and the purpose of your brochure. Additional treatments and uncoated stocks tend to require a longer lead time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-contrast=\"auto\"><strong>What\u2019s the difference between coated and uncoated paper<\/strong><\/span><span data-contrast=\"auto\"><strong> stocks?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Papers are divided into two types: coated and uncoated. Coated papers mainly come in a silk, gloss or matt finish. Bond is the only finish in the uncoated range. All paper stocks are referred to by weight, with the weight of one sheet measuring one square metre (gsm).<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Swatch-book.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73993\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Swatch-book.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Images printed on coated paper stocks can enhance your images, making them punchy vibrant and in certain instances jump off the page. This stock can give your Brochure a professional glossy effect.\u202fCoated stocks work well with additional enhancements or treatments such as metallic inks, lamination, spot UV and foiling.<\/span><\/p>\n<p>Uncoated paper stocks <span data-ccp-parastyle=\"Normal (Web)\">provide<\/span><span data-ccp-parastyle=\"Normal (Web)\"> a more natural look and feel to them. <\/span><span data-ccp-parastyle=\"Normal (Web)\">Due to its composition, when ink dries on uncoated stocks <\/span><span data-ccp-parastyle=\"Normal (Web)\">it can <\/span><span data-ccp-parastyle=\"Normal (Web)\">give colours and textures a more organic appearance. <\/span><span data-ccp-parastyle=\"Normal (Web)\">It\u2019s<\/span><span data-ccp-parastyle=\"Normal (Web)\"> also an easier surface to write on if <\/span><span data-ccp-parastyle=\"Normal (Web)\">a requirement of your Brochure.\u202f<\/span><span data-ccp-parastyle=\"Normal (Web)\">Uncoated stocks do not lend themselves to the <\/span><span data-ccp-parastyle=\"Normal (Web)\">additional<\/span><span data-ccp-parastyle=\"Normal (Web)\"> treatments and enhancements that coated stocks can.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Please note<\/strong>: The same colour can appear quite different depending if it\u2019s printed on coated or uncoated paper. \u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\"><strong>Foiled for choice!<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Printed-foil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73991\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Printed-foil.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Adding a unique finish creates that wow factor. Foil and spot UV adds texture, highlights text and adds a touch of luxury to your Brochure design. Your customer will be able to see and feel the contrasting surface, providing a focal point that lends your brochure a refined, professional feel.\u202f <\/span><\/p>\n<p>Foiling and Spot UV finishes are applied to coated stocks only once they are laminated. This is available in three finishes: matt, gloss or velvet. Lamination can produce an extremely tactile product elevating your Brochure to another level. Our <span data-ccp-parastyle=\"Normal (Web)\">huge range<\/span><span data-ccp-parastyle=\"Normal (Web)\"> of foil colours means <\/span><span data-ccp-parastyle=\"Normal (Web)\">you\u2019re<\/span> <span data-ccp-parastyle=\"Normal (Web)\">definitely foiled<\/span><span data-ccp-parastyle=\"Normal (Web)\"> for choice!\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Laminated-stock.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73990\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Laminated-stock.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h4><span data-contrast=\"auto\"><strong>Tim\u2019s tip<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">\u201cInks look different on different stocks. This is down to the way ink dries on your stock. Coated colours look punchy as ink dries by oxidisation. <\/span><\/p>\n<p>\u201cUnc<span data-ccp-parastyle=\"Normal (Web)\">oated <\/span><span data-ccp-parastyle=\"Normal (Web)\">stocks dry be oxidisation and penetration which means they dry slower so need to be left for 24 hours before they can be despatched. This is to prevent scuffing<\/span><span data-ccp-parastyle=\"Normal (Web)\">, bruising<\/span><span data-ccp-parastyle=\"Normal (Web)\"> or set-off<\/span><span data-ccp-parastyle=\"Normal (Web)\">, where ink soaks into the surface and leaves images appearing flat and less punchy compared with coated stocks<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u201d<\/span><span data-ccp-parastyle=\"Normal (Web)\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\"><strong>Technical Tips<\/strong><\/span><span data-contrast=\"auto\">\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<h3><span data-contrast=\"auto\"><strong>How to get make your Brochure design ready for print<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/CMYK.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73992\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/CMYK.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">To get your design from concept to physical Brochure, there are a few technical points you need to know to get your artwork print-ready. Before sending your brochure to print, make sure to consider these technical aspects:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> <strong>Bleed<\/strong>: Include a bleed area around the edges of your design to avoid unwanted white borders or cropping errors. For more guidance on this, read our <a href=\"https:\/\/www.solopress.com\/support-guides\/bleed\/\" target=\"_blank\" rel=\"noopener\">bleed support guide<\/a>.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Colour mode<\/strong>: Use the CMYK colour mode to ensure accurate colour reproduction in print. For further help regarding CMYK, read our <a href=\"https:\/\/www.solopress.com\/support-guides\/colour\/\" target=\"_blank\" rel=\"noopener\">colour support guide<\/a>.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>Proofread<\/strong>: Double-check your content for spelling and grammatical errors, as well as correct image placement and resolution. Read our <a href=\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/10-tips-to-proofreading-your-work\/\" target=\"_blank\" rel=\"noopener\">proofreading blog<\/a> for expert tips to confidently remove any error from your work.\u202f<\/span><\/li>\n<li><span data-contrast=\"auto\"> <strong>File format<\/strong>: Save your brochure design in a high-quality, print-ready file format, such as PDF.\u202f If <a href=\"https:\/\/www.solopress.com\/support-guides\/supplying-artwork\/\" target=\"_blank\" rel=\"noopener\">supplying artwork<\/a> is a struggle, read our\u00a0support guide for further help.<\/span><\/li>\n<\/ul>\n<h4><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Proofread.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73994\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Proofread.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/h4>\n<h4><strong>Tim\u2019s tip<\/strong><\/h4>\n<p>\u201cGet someone to review your work for spelling mistakes. <span data-ccp-parastyle=\"Normal (Web)\">We\u2019re<\/span><span data-ccp-parastyle=\"Normal (Web)\"> quick to trust spellcheckers and Grammarly, but they can make mistakes, especially <\/span><span data-ccp-parastyle=\"Normal (Web)\">American English<\/span><span data-ccp-parastyle=\"Normal (Web)\"> spellings such as \u2018<\/span><span data-ccp-parastyle=\"Normal (Web)\">color<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u2019.<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAlways supply your file with bleed. When you include a bleed in your design, you\u2019ll save time getting your order processed by not having to readjust your artwork, or worse, compromise on it.\u202fWhere possible supply your files in single pages to avoid printer pairs or supplying your pages as spreads to view.\u201d\u202f<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\"><strong>Where can I get my Brochure design printed?<\/strong><\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Paying attention to your format, imagery, copy, finishing, and technical aspects can help you create a brochure that effectively communicates your message and leaves a lasting impression on your customers.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you need a helping hand through your design process, we\u2019re always happy to help to bring your vision to life.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brochure design is a powerful marketing tool that can help you share important information, showcase your products or services, and leave a lasting impression on your customers. We spoke to our in-house expert, Tim Hann, who has used his 30+ years of experience to bring you some important tips so you can create the best [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":73979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[707],"class_list":{"0":"post-73970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-brochures-booklets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Ultimate Guide To Brochure Design - Solopress UK<\/title>\n<meta name=\"description\" content=\"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who&#039;s tips will help you create the best Brochure possible.\u202f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Ultimate Guide To Brochure Design - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who&#039;s tips will help you create the best Brochure possible.\u202f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T07:43:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-28T14:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Ross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\"},\"author\":{\"name\":\"Jake Ross\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684\"},\"headline\":\"Your ultimate guide to Brochure design\",\"datePublished\":\"2023-05-12T07:43:07+00:00\",\"dateModified\":\"2024-05-28T14:29:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\"},\"wordCount\":2256,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg\",\"keywords\":[\"Brochures &amp; Booklets\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\",\"name\":\"Your Ultimate Guide To Brochure Design - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg\",\"datePublished\":\"2023-05-12T07:43:07+00:00\",\"dateModified\":\"2024-05-28T14:29:33+00:00\",\"description\":\"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who's tips will help you create the best Brochure possible.\u202f\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg\",\"width\":900,\"height\":675,\"caption\":\"Brochure design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your ultimate guide to Brochure design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684\",\"name\":\"Jake Ross\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g\",\"caption\":\"Jake Ross\"},\"url\":\"https:\/\/www.solopress.com\/blog\/author\/jake-ross\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Ultimate Guide To Brochure Design - Solopress UK","description":"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who's tips will help you create the best Brochure possible.\u202f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/","og_locale":"en_GB","og_type":"article","og_title":"Your Ultimate Guide To Brochure Design - Solopress UK","og_description":"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who's tips will help you create the best Brochure possible.\u202f","og_url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-05-12T07:43:07+00:00","article_modified_time":"2024-05-28T14:29:33+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","type":"image\/jpeg"}],"author":"Jake Ross","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Jake Ross","Estimated reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/"},"author":{"name":"Jake Ross","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684"},"headline":"Your ultimate guide to Brochure design","datePublished":"2023-05-12T07:43:07+00:00","dateModified":"2024-05-28T14:29:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/"},"wordCount":2256,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","keywords":["Brochures &amp; Booklets"],"articleSection":["Print Inspiration"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/","url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/","name":"Your Ultimate Guide To Brochure Design - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","datePublished":"2023-05-12T07:43:07+00:00","dateModified":"2024-05-28T14:29:33+00:00","description":"Brochure design is a powerful marketing tool. We spoke to our expert, Tim Hann, who's tips will help you create the best Brochure possible.\u202f","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","width":900,"height":675,"caption":"Brochure design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/your-ultimate-guide-to-brochure-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Your ultimate guide to Brochure design"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/86438061b6921d896a81194a55080684","name":"Jake Ross","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97ff332c68b712fc4f6e179f11f1b65fb3ae3d18ec6c0115eb15220bdbbdf414?s=96&r=g","caption":"Jake Ross"},"url":"https:\/\/www.solopress.com\/blog\/author\/jake-ross\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Brochures.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=73970"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73970\/revisions"}],"predecessor-version":[{"id":74904,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/73970\/revisions\/74904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/73979"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=73970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=73970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=73970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}