{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"latham-street-goes-to-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street goes to print"},"content":{"rendered":"
<\/div>

In the<\/span> last blog<\/span><\/a> from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise.<\/span><\/p>\n

We\u2019ve been working with Lorna Minter from Latham Street to create some printed products for resale in the Leigh-on-Sea store and online at<\/span> latham-street.com<\/span><\/a>. So far, Lorna has selected T-shirts, Tote Bags, Water Bottles and Re-usable Coffee Cups. In keeping with the brand\u2019s ecological values, each item has been selected with sustainability as a priority.<\/span><\/p>\n

A brand in demand\u00a0\"\"<\/a><\/b><\/h2>\n

In our previous blog post about logos and colours<\/a>, we delved into Latham Street’s brand design approach. Latham Street has managed to craft a distinctive brand identity that is both retro and current. It also represents business values that appeal strongly to their core audience.<\/p>\n

As a result, there\u2019s an appetite among Latham\u2019s Street\u2019s customers to associate with the brand through clothing and accessories that bear the Latham Street logo. Lorna told us:<\/p>\n

\u201cEver since we launched the brand, we\u2019ve had customers coming up and asking for products with the \u201csmiley\u201d logo. Whenever we feature it prominently, whether that\u2019s actual pieces or merch or accessories, they\u2019re always hugely popular!\u201d<\/i><\/b><\/p>\n

To satisfy this appetite, Lorna has used print to create retail products that showcase the brand. It\u2019s a great place to be for a fashion label. When customers have a desire to display your logo on T-shirts and Bags, they\u2019re likely to catch the eye of yet more fashionistas.<\/p>\n

Logo T-shirts\"\"<\/a><\/b><\/h2>\n

Consideration for the environment plays a huge role in Lorna\u2019s decision-making, so it was no surprise that she opted for recycled T-shirts from Solopress.<\/p>\n

Latham Street\u2019s tagline is \u2018Reused, Remade, Reloved.\u2019 While this slogan has a lot to do with the use of reclaimed vintage clothing and textiles, it\u2019s also an expression of the brand\u2019s eco-conscious values.<\/p>\n

Black, white and green all over<\/b><\/h2>\n

The Solopress range of recycled T-shirts is made from 100% GRS-certified recycled polyester. Polyester makes for a great recycled textile because the integrity of the material is not compromised by the recycling process. Polyester is durable, colour-fast, quick-drying, resistant to stains and creases, and all of these positive properties are retained in the recycled product.<\/p>\n

\"\"<\/a><\/p>\n

With the combination of that in-demand logo and the eco-friendly material, these Latham Street T-shirts couldn\u2019t be more on-brand. The short sleeve recycled T-shirt comes in black with the white logo on the front and with the colourways reversed, with a white long sleeve version also available.<\/p>\n

Bags of style<\/b><\/h2>\n

Another great choice for the brand was our<\/span> Cotton Tote Bags<\/span><\/a>. The 100 g\/m\u00b2 cotton is certified organic by OEKO-TEX\u00ae. That means the material is guaranteed to have been manufactured without the use of GMOs. It’s also tested for pesticides and other harmful substances. Again, these products are a great fit with Latham Street\u2019s brand values.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

We offer these cotton tote bags in over a dozen different colours, with either short or long handles. Latham Street chose the long, 30cm handle version to serve more as a shoulder bag than a carrier. This option, along with the black and white colourways, suits the brand\u2019s aesthetic and audience perfectly. With their 7 litre capacity, they’re both stylish and practical for customers.<\/p>\n

Water Bottles with a mission<\/b><\/h2>\n

Continuing their eco-friendly theme, the <\/span>Water Bottles<\/span><\/a> that Latham Street sourced from us are not only recycled, but they\u2019re made from \u201cprevented ocean plastic\u201d. That means the material that goes into the bottles has been salvaged from within 50km of an ocean coastline or waterway with an outlet into an ocean. This effectively stops the plastic from entering the ecosystem.<\/span><\/p>\n

\"\"<\/a><\/p>\n

The ever-popular glitched smiley logo is \u201cscreen round\u201d printed onto the bottle. Screen round is a similar print method to screen printing. With screen round, the item is rotated while it\u2019s printed, making it perfect for products like bottles. In this instance, Latham Street went for a stylish black logo, but print is available in up to 4 colours.\u00a0<\/span><\/p>\n

Re-usable Coffee Cups<\/b><\/h2>\n

Helping the environment in a different way, Latham Street\u2019s reusable Coffee Cups<\/a> let the customer cut down on their use of disposable cups. Double-wall vacuum insulation means that the customer\u2019s drink stays at the right temperature, whether that\u2019s hot or cold.\"\"<\/a><\/span><\/p>\n

The <\/span>Insulated Tumbler<\/span><\/a> design that Lorna selected is clean and simple, and printed in black, the logo sits perfectly against the stainless steel. Logo printing on both the Water Bottles and Coffee Cups serves to elevate the product and broadcast the brand.<\/span><\/p>\n

Believe in labels<\/b><\/h2>\n

Lorna has worked hard to build an audience that desires to associate with Latham Street. By focussing on merchandise that features the Latham Street Logo, Lorna has recognised what an asset her brand is to her business. People feel connected with its progressive approach, its club culture vibes and its bona-fide eco-values. By highlighting the logo in this way, Latham Street is able to spread the message of its brand even further. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"name\":\"Latham Street Goes To Print - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"description\":\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latham Street goes to print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Latham Street Goes To Print - Solopress UK","description":"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/","og_locale":"en_GB","og_type":"article","og_title":"Latham Street Goes To Print - Solopress UK","og_description":"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.","og_url":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-05-22T11:38:56+00:00","article_modified_time":"2023-10-07T10:09:18+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Danny Powell","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Latham Street goes to print","datePublished":"2023-05-22T11:38:56+00:00","dateModified":"2023-10-07T10:09:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/"},"wordCount":869,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","articleSection":["Entrepreneurs","Print Inspiration"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/","url":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/","name":"Latham Street Goes To Print - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","datePublished":"2023-05-22T11:38:56+00:00","dateModified":"2023-10-07T10:09:18+00:00","description":"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Latham Street goes to print"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.","url":"https:\/\/www.solopress.com\/blog\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/74005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=74005"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/74005\/revisions"}],"predecessor-version":[{"id":74574,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/74005\/revisions\/74574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/74013"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=74005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=74005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=74005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}