{"id":74545,"date":"2023-10-07T10:34:34","date_gmt":"2023-10-07T09:34:34","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74545"},"modified":"2023-10-07T11:19:52","modified_gmt":"2023-10-07T10:19:52","slug":"creating-an-exhibition-stand-and-strategy","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/creating-an-exhibition-stand-and-strategy\/","title":{"rendered":"Exhibit like an expert: creating an exhibition stand and strategy"},"content":{"rendered":"
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Over the last year, we\u2019ve tracked down and spoken to experts from different areas of the exhibition sphere. When The Print Show 2023 came around, it was time for us to put what we\u2019d learned into action. We combined previous years\u2019 experiences with top tips from industry experts and implemented them for ourselves.<\/p>\n

Solopress\u2019 Head of Marketing, Glen Eckett, oversaw our exhibition stand and strategy at this year\u2019s show. After an amazing three days filled with coffee and conversations with customer new and existing, we put Glen on the spot to pinpoint what made our time at The Print Show 2023<\/a> so successful.<\/p>\n

What was the exhibition planning process like and how long in advance did you start?<\/strong><\/h2>\n

The The Print Show 2022 was the first stand I had been responsible for organising. As the 2021 show hadn’t taken place, I had over a year to plan our stand. With that experience under my belt, this year\u2019s took less time and I started planning it in January. It\u2019s a little excessive, but I like to feel organised. My personal way of dealing with the show is to make sure I always feel in control!<\/p>\n

\"Exhibition<\/a><\/p>\n

What concerns did you have in mind when approaching your exhibition stand design for The Print Show 2023? <\/strong><\/h2>\n

Last year\u2019s stand was such a success, we decided to use the same agency to support us again.<\/p>\n

My main question was, how to freshen up our exhibition stand? I needed to figure out what we wanted to pitch and what our hook was going to be. Last year we offered a competition prize of \u00a35,000 print, which was designed to appeal to target customers and not appeal to other attendees..<\/p>\n

This year we decided to bring in some baristas to offer free coffee. The fun twist was that the coffee froth could be printed with imagery supplied from attendees\u2019 phones or from taking their photo.<\/p>\n

I then got our graphic designers involved in designing our exhibition stand and coffee counter so that these two suppliers would create a consistent look, which they achieved expertly.<\/p>\n

\"\"<\/a><\/p>\n

What were your aims and ambitions for The Print Show 2023?<\/strong><\/h2>\n

Last year, I had no idea what reaction we would get. In the past, we\u2019ve not been known as a trade printer. However, at The Print Show 2022, it was clear to me that we belonged there and had become a trusted trade partner due to the changes that the business has undertaken to make it better serve these customers.<\/p>\n

We were a potential supplier to many businesses that attended last year\u2019s show, but the message we were hearing again and again from them was that Solopress needed a print API to facilitate integration. Based on this feedback, we have spent the past 12 months working on Soloflo<\/a>, our new API which we launched at the show and in the trade press leading up to it.<\/p>\n

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A post shared by Solopress (@solopress)<\/a><\/p>\n<\/div>\n<\/blockquote>\n