{"id":76268,"date":"2026-07-08T09:16:44","date_gmt":"2026-07-08T08:16:44","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=76268"},"modified":"2026-07-08T10:29:39","modified_gmt":"2026-07-08T09:29:39","slug":"print-ready-foundations-how-to-prepare-your-brand-for-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/art-design\/print-ready-foundations-how-to-prepare-your-brand-for-print\/","title":{"rendered":"Print-ready foundations: how to prepare your brand for print"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Great print starts before anything goes to production, and it requires both art and science!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product you choose matters, but so do the foundations behind it. Your logo, colours, images, file type and artwork setup all influence how professional your finished print will look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You do not need to be a designer or print expert to order professional print. Alongside expert human help, Solopress offers automated artwork checks, online proofing tools, templates and support guides that can help you get started with confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even so, understanding a few basics can make the process smoother and help you avoid common issues before they happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide covers the essentials of preparing your brand and artwork for print, from creating a consistent identity to supplying files in the correct size, resolution and format.<br \/>\n<\/span><\/p>\n<h3><strong>Contents:<\/strong><\/h3>\n<ul>\n<li><a href=\"#start-with-your-brand\">Start with your brand<\/a><\/li>\n<li><a href=\"#consistency-builds-recognition\">Consistency builds recognition<\/a><\/li>\n<li><a href=\"#prepare-your-artwork-properly\">Prepare your artwork properly<\/a><\/li>\n<li><a href=\"#choose-the-right-size-before-you-begin\">Choose the right size before you begin<\/a><\/li>\n<li><a href=\"#check-your-image-resolution\">Check your image resolution<\/a><\/li>\n<li><a href=\"#supply-the-right-file-type\">Supply the right file type<\/a><\/li>\n<li><a href=\"#final-artwork-checklist\">Final artwork checklist<\/a><\/li>\n<li><a href=\"#get-your-artwork-print-ready\">Get your artwork print ready<\/a><\/li>\n<\/ul>\n<h2 id=\"start-with-your-brand\"><strong>Start with your brand<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most businesses already have a logo, colours and a clear idea of how they want to present themselves. <\/span><span style=\"font-weight: 400;\">Being print ready starts with making sure those elements work consistently wherever customers encounter your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before supplying artwork for print, it\u2019s worth checking that you have the basics in place:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your colour palette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your typography<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your tone of voice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your visual style<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You do not need a lengthy brand guideline document. A clear and consistent approach is often enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing is that your printed materials feel connected to the rest of your brand. A <a href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\" target=\"_blank\" rel=\"noopener\">Flyer<\/a>, <a href=\"https:\/\/www.solopress.com\/business-cards\/\" target=\"_blank\" rel=\"noopener\">Business Card<\/a>, piece of packaging or event display should not feel separate from your website, social media or other marketing activity.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76280\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743.jpg\" alt=\"Brand Guidelines\" width=\"1000\" height=\"436\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743.jpg 1000w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743-300x131.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743-768x335.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743-18x8.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743-963x420.jpg 963w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2635432743-696x303.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><b>Design insight from Ellise Collins, Senior Designer &#8211; <a href=\"https:\/\/www.solopress.com\/design\/\" target=\"_blank\" rel=\"noopener\">Solodesign<\/a><\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">Create a simple brand sheet. Include the approved logo variations, your chosen typefaces, ideally one or two, and a focused colour palette all in one document. Keeping these core assets organised in one place makes it easier to maintain a consistent brand across both print and digital touchpoints.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">A simple brand sheet gives you, your team or your designer a practical reference point. It helps prevent small inconsistencies from creeping in and makes every new piece of marketing easier to produce.<\/span><\/em><\/p>\n<h2 id=\"consistency-builds-recognition\"><strong>Consistency builds recognition<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Customers rarely encounter a business in just one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They might see your website, social media profiles, printed materials, packaging, signage, marketing emails or event displays before they decide to buy. Each interaction contributes to the way they understand and remember your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That does not mean everything has to look identical. A consistent brand is not identical everywhere. It is recognisable everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That recognition comes from using the same core elements in a considered way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same logo styles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same or similar colours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent typography<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A familiar tone of voice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A visual style that feels connected<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When those elements work together, every piece of marketing feels like part of the same business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Flyer might need to work harder than a social post. A <a href=\"https:\/\/www.solopress.com\/business-cards\/\" target=\"_blank\" rel=\"noopener\">Business Card<\/a> might need to feel more refined than a packaging insert. A Poster might need to be bolder and simpler than a page on your website. But they should all feel like they belong to the same brand.<\/span><\/p>\n<p><b>Ask yourself:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would someone recognise your brand without seeing your business name?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your printed materials feel connected to your website and social media?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are your colours, fonts and logo being used consistently?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does each piece of marketing create the impression you want customers to have?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Greater familiarity leads to greater trust. When customers recognise your business across different channels, they are more likely to remember it, return to it and feel confident choosing it.<\/span><\/p>\n<h2 id=\"prepare-your-artwork-properly\"><strong>Prepare your artwork properly<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once your brand foundations are in place, the next step is making sure your artwork is set up correctly for print.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You do not need to be a designer or print expert to order professional print. Automated artwork checks, online proofing tools, templates and support guides can all help identify common issues before production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even so, a few simple checks can make a big difference to the finished result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before supplying artwork, make sure you have:<\/span><\/p>\n<ul>\n<li>A vector logo, such as AI, EPS or PDF (for further details, see <a href=\"https:\/\/www.solopress.com\/support-guides\/vector-artwork\/\" target=\"_blank\" rel=\"noopener\">Understanding Vector Artwork<\/a>)<\/li>\n<li>High-resolution images, typically 300dpi (for further details, see\u00a0<a href=\"https:\/\/www.solopress.com\/support-guides\/resolution\/\" target=\"_blank\" rel=\"noopener\">Understanding Resolution<\/a>)<\/li>\n<li>Colours set up for print using CMYK (for further details, see\u00a0<a href=\"https:\/\/www.solopress.com\/support-guides\/colour\/\" target=\"_blank\" rel=\"noopener\">Understanding Colour<\/a>)<\/li>\n<li>Fonts embedded or outlined (for further details, see <a href=\"https:\/\/www.solopress.com\/support-guides\/fonts\/\" target=\"_blank\" rel=\"noopener\">Understanding Fonts<\/a>)<\/li>\n<li>Artwork supplied at the correct size (for further details, see <a href=\"https:\/\/www.solopress.com\/support-guides\/document-size\/\" target=\"_blank\" rel=\"noopener\">Understanding Document Sizes<\/a>)<\/li>\n<li>Include bleed where required (for further details, see <a href=\"https:\/\/www.solopress.com\/support-guides\/bleed\/\" target=\"_blank\" rel=\"noopener\">What is Bleed?<\/a>)<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These details help prevent common problems such as blurry images, colour shifts, missing fonts and layouts that don&#8217;t fit the chosen product.\u00a0<\/span><\/p>\n<h3><b>Start with the file, not the fix.<\/b><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76275\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK.png\" alt=\"\" width=\"928\" height=\"277\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK.png 928w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK-300x90.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK-768x229.png 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK-18x5.png 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/RGB-CMYK-696x208.png 696w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is much easier to create artwork correctly from the beginning than to repair it later. That means choosing the right product size, colour gamut, product template and file type before you begin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are adapting artwork from a website, social media post or previous campaign, check that it is suitable for print before placing your order. A design that works well on screen may still need adjustment before it can be produced professionally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The stronger your artwork is at the point of supply, the smoother the print process becomes.<\/span><\/p>\n<h2 id=\"choose-the-right-size-before-you-begin\"><strong>Choose the right size before you begin<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Artwork should be created at the correct size from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resizing a finished design can affect the layout, image quality and readability. Text may become too small, important details can move too close to the edge and images that looked sharp at one size may not work as well at another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why product templates are so useful. They show the correct dimensions for your chosen product, including the bleed and safe areas that help your artwork print and trim correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bleed extends the artwork beyond the finished edge to prevent unwanted white borders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Safe areas keep important text, logos and graphics away from the trim line.<\/span><\/p>\n<h3><b>Design insight from Ellise Collins, Senior Designer &#8211; <a href=\"https:\/\/www.solopress.com\/design\/\" target=\"_blank\" rel=\"noopener\">Solodesign<\/a><\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">Start with the template. Using the correct product template from the outset ensures your artwork is set up to the right dimensions, including bleed and safe areas. It also gives you a clear understanding of the available design space. Leave plenty of room around logos, text and key graphics. Generous margins and breathing space often create a more professional-looking design.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Before you begin, check:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The finished size of the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the artwork includes bleed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether key information sits inside the safe area<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the layout still feels clear at the final size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether images are large enough for the format<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Business Card, Flyer, Poster or Roller Banner all give you a different amount of space to work with. Choosing the size first helps you create artwork that suits the product, rather than forcing a finished design to fit later.<\/span><\/p>\n<h2 id=\"check-your-image-resolution\"><strong>Check your image resolution<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76276\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution.png\" alt=\"Resolution\" width=\"1065\" height=\"627\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution.png 1065w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-300x177.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-1024x603.png 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-768x452.png 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-18x12.png 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-713x420.png 713w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Resolution-696x410.png 696w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Images that look sharp on screen do not always print sharply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A phone, laptop or social media feed can make a low-resolution image look acceptable because it is being viewed at a small size. Once that same image is enlarged for print, any lack of detail becomes much easier to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resolution affects how sharp an image appears when printed. As a general rule, <\/span><b>300dpi is recommended for most printed products<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That does not mean every image needs to be treated in exactly the same way. A small image on a Business Card is very different from a large image on a Poster or Roller Banner. The larger the printed format, the more important image quality becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Files that may need extra checking include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images taken from websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images downloaded from social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screenshots<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-generated images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small images stretched to fit larger formats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Files exported from online design tools such as Canva<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These files are not automatically unsuitable, but they should be checked carefully before being supplied for print.<\/span><\/p>\n<p><b>Look out for:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blurry or pixelated images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images that look soft when enlarged<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screenshots used as artwork<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logos supplied as low-resolution JPEGs or PNGs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artwork that has been stretched to fit a different size<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are unsure whether an image is suitable, Solopress automated artwork checks and support guides can help identify potential issues before production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim is not to make artwork feel complicated. It is simply to make sure the image quality matches the product you want to produce.<\/span><\/p>\n<h2 id=\"supply-the-right-file-type\"><strong>Supply the right file type<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76277\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster.png\" alt=\"\" width=\"859\" height=\"480\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster.png 859w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster-300x168.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster-768x429.png 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster-18x10.png 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster-752x420.png 752w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Vector-Raster-696x389.png 696w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">File type can make a big difference to how smoothly your artwork moves through production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most standard printed products, a high-resolution PDF is usually the best format to supply. A PDF helps preserve the layout, images, fonts and print settings, making it a reliable option for products such as Flyers, Leaflets, Brochures, Posters and Business Cards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vector files are especially important for logos and artwork that may need to be scaled. You can learn more about Vectors from our <a href=\"https:\/\/www.solopress.com\/support-guides\/vector-artwork\/\" target=\"_blank\" rel=\"noopener\">Understanding Vector Artwork<\/a> Support Guide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Useful vector formats include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EPS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PDF<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike a JPEG or PNG, vector artwork can be enlarged without losing sharpness. That makes it ideal for logos, icons, illustrations and designs that may appear across different products and sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some promotional products have more specific artwork requirements. Items such as certain Pens, Clothing, Seating and Lanyards may need artwork to be supplied as a vector file, often using a limited number of solid colours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other products, including some <a href=\"https:\/\/www.solopress.com\/cups-mugs\/\" target=\"_blank\" rel=\"noopener\">Mugs<\/a>, <a href=\"https:\/\/www.solopress.com\/cups-mugs\/\" target=\"_blank\" rel=\"noopener\">Cups<\/a>, <a href=\"https:\/\/www.solopress.com\/button-badges\/\" target=\"_blank\" rel=\"noopener\">Badges<\/a> and <a href=\"https:\/\/www.solopress.com\/t-shirts\/\" target=\"_blank\" rel=\"noopener\">T-Shirts<\/a>, may allow full-colour printing methods that can reproduce photographs and more complex artwork.<\/span><\/p>\n<p><b>Check the requirements before you upload.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The right file type depends on the product, the printing method and the artwork itself. Before placing your order, check the file requirements on the product page and make sure your artwork matches what is needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supplying the right format from the start helps avoid delays, artwork issues and unexpected changes to the finished result.<\/span><\/p>\n<h2 id=\"final-artwork-checklist\"><strong>Final artwork checklist<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before you upload your artwork, it is worth taking a moment to check the essentials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few simple checks can help prevent delays, avoid production issues and give your print the best chance of turning out exactly as expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your logo is supplied in the right format<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images are high enough resolution for the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colours are set up for print using CMYK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fonts are embedded or outlined<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artwork is created at the correct finished size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bleed is included where required<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Important text, logos and graphics sit within the safe area<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The file type matches the product requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any product-specific instructions have been checked<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These checks are especially important if your artwork has been adapted from another format, such as a social media graphic, website image, digital advert or previous print campaign.<\/span><\/p>\n<p><b>A few minutes of checking can save a lot of time later.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You do not need to understand every technical detail before ordering print. The aim is simply to supply artwork that gives production teams the clearest possible starting point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If anything looks uncertain, check the product page, use the available template or ask for support before placing your order. It is always easier to resolve an artwork issue before production begins.<\/span><\/p>\n<h2 id=\"get-your-artwork-print-ready\"><strong>Get your artwork print ready<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Preparing artwork for print does not mean mastering every technical detail yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good print starts with clear foundations: a consistent brand, correctly sized artwork, suitable image resolution and the right file type for the product you are ordering. Once those essentials are in place, the print process becomes smoother and the finished result is more likely to reflect your business in the right way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have artwork, Solopress templates, support guides, automated artwork checks and online proofing tools can help you prepare it for production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need more hands-on support, <a href=\"https:\/\/www.solopress.com\/design\/\" target=\"_blank\" rel=\"noopener\">Solodesign<\/a> can help with everything from preparing existing files for print to creating original artwork for print and digital channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are ordering <a href=\"https:\/\/www.solopress.com\/business-cards\/\" target=\"_blank\" rel=\"noopener\">Business Cards<\/a>, <a href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\" target=\"_blank\" rel=\"noopener\">Flyers<\/a>, <a href=\"https:\/\/www.solopress.com\/brochures-booklets\/\" target=\"_blank\" rel=\"noopener\">Brochures<\/a>, <a href=\"https:\/\/www.solopress.com\/posters\/\" target=\"_blank\" rel=\"noopener\">Posters<\/a> or <a href=\"https:\/\/www.solopress.com\/promotional-products\/\" target=\"_blank\" rel=\"noopener\">branded promotional products<\/a>, getting the foundations right will help your finished print look sharper, more consistent and more professional.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great print starts before anything goes to production, and it requires both art and science! The product you choose matters, but so do the foundations behind it. Your logo, colours, images, file type and artwork setup all influence how professional your finished print will look. You do not need to be a designer or print [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":76279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547,544],"tags":[],"class_list":{"0":"post-76268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing","9":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print-Ready Foundations: How To Prepare Your Brand For Print<\/title>\n<meta name=\"description\" content=\"Prepare your brand and artwork for print with guidance on consistency, correct sizing, image resolution and file formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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