{"id":76283,"date":"2026-07-28T08:02:11","date_gmt":"2026-07-28T07:02:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=76283"},"modified":"2026-07-28T08:02:11","modified_gmt":"2026-07-28T07:02:11","slug":"the-ultimate-guide-to-customised-calendars-and-planners","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-customised-calendars-and-planners\/","title":{"rendered":"The ultimate guide to customised Calendars and Planners"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Customised <a href=\"https:\/\/www.solopress.com\/calendars\/\" target=\"_blank\" rel=\"noopener\">Calendars and Planners<\/a> combine two qualities that promotional print does not always achieve at the same time: they are highly visible and genuinely useful.<\/p>\n<p>A Calendar can earn a place on a customer\u2019s wall or desk for a full year. A Planner can become part of the way a team organises projects, appointments and deadlines. By adding your branding, imagery and key dates, you can turn an everyday planning tool into merchandise, a promotional gift or a practical expression of your corporate identity.<\/p>\n<p>This guide explains how to choose the right format, plan your content, customise your design and supply artwork that produces the result you expect.<\/p>\n<h2><strong>Contents<\/strong><\/h2>\n<ul>\n<li><a href=\"#why-choose-calendars-and-planners\">Why choose printed Calendars and Planners?<\/a><\/li>\n<li><a href=\"#calendar-vs-planner\">What is the difference between a Calendar and a Planner?<\/a><\/li>\n<li><a href=\"#choose-calendar-or-planner-format\">Which Calendar or Planner format should you choose?<\/a><\/li>\n<li><a href=\"#business-uses-for-calendars\">How can businesses use customised Calendars?<\/a><\/li>\n<li><a href=\"#calendar-merchandise-and-fundraising\">How can Calendars work as merchandise or fundraising products?<\/a><\/li>\n<li><a href=\"#planners-for-colleagues-and-teams\">How can customised Planners help colleagues and teams?<\/a><\/li>\n<li><a href=\"#calendar-planner-design\">What should you include in your design?<\/a><\/li>\n<li><a href=\"#calendar-planner-artwork\">How should you prepare Calendar and Planner artwork?<\/a><\/li>\n<li><a href=\"#calendar-planner-ordering\">What should you check before ordering?<\/a><\/li>\n<li><a href=\"#calendar-planner-checklist\">Calendar and Planner checklist<\/a><\/li>\n<\/ul>\n<h2 id=\"why-choose-calendars-and-planners\"><strong>Why choose printed Calendars and Planners?<a style=\"color: #4db2ec; text-decoration: underline;\" href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73007 \" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484.jpg\" alt=\"\" width=\"642\" height=\"493\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484-300x230.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-06-e1784718745484-80x60.jpg 80w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/a><\/strong><\/h2>\n<p>Digital calendars are useful for alerts, invitations and personal scheduling. Printed Calendars and Planners fulfil a different role.<\/p>\n<p>They provide an immediate visual reference without opening an app or searching through individual entries. A <a href=\"https:\/\/www.solopress.com\/calendars\/wall-planners\/\" target=\"_blank\" rel=\"noopener\">Wall Planner<\/a> can show a whole year at once. A <a href=\"https:\/\/www.solopress.com\/calendars\/wiro-bound\/\" target=\"_blank\" rel=\"noopener\">Wall Calendar<\/a> can display the current month alongside branded imagery. A <a href=\"https:\/\/www.solopress.com\/calendars\/desk-planners\/\" target=\"_blank\" rel=\"noopener\">Desk Planner<\/a> gives users space to write, sketch and organise their work directly in front of them.<\/p>\n<h3><strong>They remain visible<\/strong><\/h3>\n<p>A Flyer may be read once. An email may disappear down an inbox. A Calendar that has earned a place on a wall or desk remains present throughout its useful life.<\/p>\n<p>That makes Calendars particularly suitable for businesses that want to maintain recognition among existing customers, suppliers and professional contacts.<\/p>\n<h3><strong>They provide a reason to keep your branding<\/strong><\/h3>\n<p>Promotional products work best when the recipient has a practical reason to retain them. A Calendar helps people remember dates. A Planner helps them organise their time.<\/p>\n<p>The recipient is not being asked to store an advertisement. They are being given something useful that also carries your brand.<\/p>\n<h3><strong>They suit a wide range of audiences<\/strong><\/h3>\n<p>Calendars can be created for:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Customers and prospects<\/li>\n<li>Colleagues<\/li>\n<li>Members and supporters<\/li>\n<li>Franchisees and retail locations<\/li>\n<li>Schools, clubs and community groups<\/li>\n<li>Fans of an artist, photographer, team or organisation<\/li>\n<li>Charity supporters and fundraising customers<u><\/u><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #4db2ec;\"><span style=\"text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\u00a0<\/span><\/span><\/p>\n<p>The format, imagery and amount of branding can then be adapted according to the audience.<\/p>\n<h2 id=\"calendar-vs-planner\"><strong>What is the difference between a Calendar and a Planner?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/calendars-wall-a5-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34286\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/calendars-wall-a5-1.jpg\" alt=\"\" width=\"460\" height=\"426\" \/><\/a><\/p>\n<p>The terms sometimes overlap, but the distinction usually comes down to how the product will be used.<\/p>\n<h3><strong>Calendars display dates<\/strong><\/h3>\n<p>Calendars arrange days into months and usually place the date grid alongside photography, illustration or branded content.<\/p>\n<p>They are suited to:<\/p>\n<ul>\n<li>Checking dates quickly<\/li>\n<li>Displaying seasonal imagery<\/li>\n<li>Marking birthdays, events and public holidays<\/li>\n<li>Providing a year-long promotional gift<\/li>\n<li>Creating photographic or illustrated merchandise<\/li>\n<\/ul>\n<h3><strong>Planners organise activity<\/strong><\/h3>\n<p>Planners give more space to appointments, tasks, deadlines and notes. They may present the entire year on one sheet or divide it into months, weeks or individual working periods.<\/p>\n<p>They are suited to:<\/p>\n<ul>\n<li>Project scheduling<\/li>\n<li>Campaign planning<\/li>\n<li>Staff availability<\/li>\n<li>Delivery and production deadlines<\/li>\n<li>Events programmes<\/li>\n<li>Academic terms<\/li>\n<li>Shift patterns<\/li>\n<li>Daily and weekly task management<\/li>\n<\/ul>\n<p>A Calendar tells users when a date occurs. A Planner gives them room to decide what will happen on that date.<\/p>\n<h2 id=\"choose-calendar-or-planner-format\"><strong>Which Calendar or Planner format should you choose?<\/strong><\/h2>\n<p>The best format depends on where it will be placed, how much information it needs to display and whether imagery or writing space takes priority.<\/p>\n<h3><strong>Wiro-Bound Wall Calendars<\/strong><\/h3>\n<p><a style=\"color: #4db2ec; text-decoration: underline;\" href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76292\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1.png\" alt=\"\" width=\"690\" height=\"610\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1.png 690w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1-300x265.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1-14x12.png 14w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/wall-calendars-690x610-1-475x420.png 475w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n<p>Wiro-Bound Wall Calendars provide a separate page for each month and can be customised with branding and up to 13 photographs. Solopress offers A3, A4 and A5 sizes in portrait and landscape formats.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Branded customer gifts<\/li>\n<li>Photography and illustration<\/li>\n<li>Office, retail and domestic walls<\/li>\n<li>Month-by-month promotions<\/li>\n<li>Businesses that want generous space for imagery<\/li>\n<\/ul>\n<p>The wiro binding allows pages to turn easily as the months change. Larger formats make photography more prominent, while smaller Calendars require less wall space and can cost less to distribute.<\/p>\n<h3><strong>Stapled Wall Calendars<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76295\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904.png\" alt=\"\" width=\"684\" height=\"537\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904.png 684w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904-300x236.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904-15x12.png 15w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-091904-535x420.png 535w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/p>\n<p>Stapled Wall Calendars open like a booklet and include a drill hole for hanging. They provide broad page areas for full-colour imagery and can be supplied using templates, completed artwork or individual images.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Photographic merchandise<\/li>\n<li>Artists and illustrators<\/li>\n<li>Charities and community groups<\/li>\n<li>Sports, travel and lifestyle themes<\/li>\n<li>Designs that benefit from wide page spreads<\/li>\n<\/ul>\n<p>A stapled format can provide a more editorial appearance, particularly when the imagery is the main reason someone will buy or keep the Calendar.<\/p>\n<h3><strong>Desktop Calendars<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76296\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157.png\" alt=\"\" width=\"686\" height=\"533\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157.png 686w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157-300x233.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157-15x12.png 15w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092157-541x420.png 541w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p>Desktop Calendars stand within the user\u2019s direct working area. Solopress offers landscape A5 and DL formats that can be personalised with branding and photographs.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Business-to-business gifts<\/li>\n<li>Account management campaigns<\/li>\n<li>Reception desks and workstations<\/li>\n<li>Brands whose customers work in offices<\/li>\n<li>Compact month-by-month reference<\/li>\n<\/ul>\n<p>Because the Calendar sits close to the user, contact details, website addresses and restrained brand messages can remain easy to find without dominating the design.<\/p>\n<h3><strong>Tent Calendars<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76297\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251.png\" alt=\"\" width=\"686\" height=\"543\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251.png 686w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251-300x237.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251-15x12.png 15w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092251-531x420.png 531w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p>Tent Calendars are compact, free-standing products with a prism-shaped structure. Solopress Tent Calendars provide a 12-month view, with six months presented on either side.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Exhibition and conference giveaways<\/li>\n<li>Reception desks<\/li>\n<li>Customer service counters<\/li>\n<li>Compact workspaces<\/li>\n<li>Simple year-at-a-glance designs<\/li>\n<\/ul>\n<p>They require little space and arrive flat for assembly, which can make them convenient to store, distribute or include within a promotional pack.<\/p>\n<h3><strong>Wall Planners<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76298\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437.png\" alt=\"\" width=\"645\" height=\"516\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437.png 645w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437-300x240.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437-15x12.png 15w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092437-525x420.png 525w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>Wall Planners display the entire year on one large sheet. Solopress Wall Planners are A2 size and available in portrait or landscape orientations.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Shared team planning<\/li>\n<li>Campaign and event schedules<\/li>\n<li>Production environments<\/li>\n<li>Schools and training providers<\/li>\n<li>Holiday and resource planning<\/li>\n<\/ul>\n<p>A Wall Planner works particularly well when several people need to understand the same schedule. Colour coding can separate teams, projects, locations or types of activity.<\/p>\n<h3><strong>Desk Planners<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76299\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615.png\" alt=\"\" width=\"686\" height=\"551\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615.png 686w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615-300x241.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615-15x12.png 15w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-092615-523x420.png 523w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p>Desk Planners provide writing space across a pad of tear-off pages. Solopress options include 12, 25, 50 or 100 pages, with month-by-month and yearly templates available. The pages are glued along the bottom edge to help prevent curling during use.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Daily task lists<\/li>\n<li>Weekly schedules<\/li>\n<li>Appointment planning<\/li>\n<li>Notes and calculations<\/li>\n<li>Promotional stationery<\/li>\n<li>Internal team use<\/li>\n<\/ul>\n<p>They occupy a prominent position on the user\u2019s desk, but the planning area must remain practical. Branding should frame the working space rather than compete with it.<\/p>\n<h2 id=\"business-uses-for-calendars\"><strong>How can businesses use customised Calendars?<\/strong><\/h2>\n<p>A promotional Calendar should be planned around the reason someone will use it. Begin with the recipient rather than the logo.<\/p>\n<h3><strong>Customer and prospect gifts<\/strong><\/h3>\n<p>Calendars can provide a useful end-of-year gift for customers, suppliers and prospects. They are particularly relevant when your business has an ongoing relationship with the recipient and wants to remain easy to recall.<\/p>\n<p>Consider including:<\/p>\n<ul>\n<li>Contact details<\/li>\n<li>Website or ordering information<\/li>\n<li>Useful industry dates<\/li>\n<li>Seasonal reminders<\/li>\n<li>Service intervals<\/li>\n<li>Booking deadlines<\/li>\n<li>Relevant tips or facts<\/li>\n<\/ul>\n<p>An accountant might include tax deadlines. A horticultural supplier could feature seasonal planting advice. A venue might mark key events. A wholesaler could include ordering cut-offs.<\/p>\n<p>Useful information gives the recipient another reason to consult the Calendar.<\/p>\n<h3><strong>Account management<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Calendars can be sent as part of a planned account management campaign rather than as an isolated giveaway.<\/p>\n<p>They could accompany:<\/p>\n<ul>\n<li>A personal letter<\/li>\n<li>A new catalogue<\/li>\n<li>Updated contact information<\/li>\n<li>An annual pricing or service review<\/li>\n<li>A customer thank-you pack<\/li>\n<li>A meeting with an account manager<\/li>\n<\/ul>\n<p>Personalising the accompanying communication can make the gift feel considered, even when the Calendar itself is produced in quantity.<\/p>\n<h3><strong>Events and exhibitions<\/strong><\/h3>\n<p>Tent Calendars and Desktop Calendars are practical alternatives to promotional items that may have little connection to the recipient\u2019s working life.<\/p>\n<p>A Calendar handed out in autumn can become useful almost immediately. Include concise contact information and a clear indication of what your company provides so that the recipient can still identify the business months after the event.<\/p>\n<h3><strong>Retail and franchise networks<\/strong><\/h3>\n<p>A central marketing team can create Calendars for use across branches, dealerships or franchise locations.<\/p>\n<p>These might include:<\/p>\n<ul>\n<li>National campaign dates<\/li>\n<li>Local marketing spaces<\/li>\n<li>Product launches<\/li>\n<li>Promotional periods<\/li>\n<li>Training dates<\/li>\n<li>Reporting deadlines<\/li>\n<li>Brand-approved photography<\/li>\n<\/ul>\n<p>Providing a common Calendar or Planner can help different locations work to the same schedule while maintaining a consistent visual identity.<\/p>\n<h2 id=\"calendar-merchandise-and-fundraising\"><strong>How can Calendars work as merchandise or fundraising products?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76300\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861.jpg 1000w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2026\/07\/shutterstock_2694767861-265x198.jpg 265w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>A customised Calendar does not have to be given away. Strong photography, illustration or subject matter can make it a retail product in its own right.<\/p>\n<h3><strong>Turn an existing audience into customers<\/strong><\/h3>\n<p>Calendars can work as merchandise for:<\/p>\n<ul>\n<li>Artists and illustrators<\/li>\n<li>Photographers<\/li>\n<li>Sports clubs<\/li>\n<li>Musicians and performers<\/li>\n<li>Visitor attractions<\/li>\n<li>Heritage organisations<\/li>\n<li>Animal charities<\/li>\n<li>Community groups<\/li>\n<li>Online creators<\/li>\n<\/ul>\n<p>The audience is buying access to the images and subject matter. The Calendar grid makes that content useful throughout the year.<\/p>\n<h3><strong>Build a clear theme<\/strong><\/h3>\n<p>A collection of unrelated images can make a Calendar feel improvised. A recognisable theme gives the product a stronger identity.<\/p>\n<p>Possible approaches include:<\/p>\n<ul>\n<li>A different product or project each month<\/li>\n<li>Seasonal landscapes<\/li>\n<li>Staff or community portraits<\/li>\n<li>Archive photography<\/li>\n<li>Customer submissions<\/li>\n<li>Illustrated advice<\/li>\n<li>A year in the life of an organisation<\/li>\n<li>Images linked by colour, location or subject<\/li>\n<\/ul>\n<p>Plan the sequence as a complete set rather than choosing each month independently.<\/p>\n<h3><strong>Use pre-orders to judge demand<\/strong><\/h3>\n<p>Pre-orders can help organisations estimate demand before committing to a larger quantity. This is particularly useful for first-time merchandise, limited audiences or seasonal fundraising.<\/p>\n<p>Set a clear closing date that leaves enough time for artwork completion, proof approval, production and distribution.<\/p>\n<h3><strong>Protect your margin<\/strong><\/h3>\n<p>When pricing Calendars for resale, include:<\/p>\n<ul>\n<li>Print costs<\/li>\n<li>VAT<\/li>\n<li>Artwork and photography<\/li>\n<li>Packaging<\/li>\n<li>Payment processing<\/li>\n<li>Postage or fulfilment<\/li>\n<li>Retail commissions<\/li>\n<li>Damaged or unsold stock<\/li>\n<li>The amount allocated to fundraising<\/li>\n<\/ul>\n<p>Calendars are subject to VAT, unlike certain books and printed publications. Charities should check the current HM Revenue and Customs guidance when assessing whether any VAT can be recovered.<\/p>\n<h2 id=\"planners-for-colleagues-and-teams\"><strong>How can customised Planners help colleagues and teams?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/10\/exhibition-planning.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74550\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/10\/exhibition-planning.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p>Internal print does not need to be generic. A branded Planner can make important information easier to see while bringing consistency to shared workspaces.<\/p>\n<h3><strong>Create one view of the year<\/strong><\/h3>\n<p>A shared Wall Planner can show:<\/p>\n<ul>\n<li>Campaign periods<\/li>\n<li>Product launches<\/li>\n<li>Trade events<\/li>\n<li>Training<\/li>\n<li>Maintenance<\/li>\n<li>Stocktakes<\/li>\n<li>Financial deadlines<\/li>\n<li>Staff leave<\/li>\n<li>Reporting periods<\/li>\n<li>Seasonal demand<\/li>\n<\/ul>\n<p>This reduces the risk of important dates being held within separate inboxes, documents or individual calendars.<\/p>\n<h3><strong>Reinforce corporate identity<\/strong><\/h3>\n<p>Internal Calendars can feature the same typefaces, colours, imagery and tone used in customer-facing materials.<\/p>\n<p>This is particularly valuable across multiple offices or locations where inconsistent documents can gradually weaken brand recognition.<\/p>\n<p>Customisation might include:<\/p>\n<ul>\n<li>Company values<\/li>\n<li>Staff photography<\/li>\n<li>Department contacts<\/li>\n<li>Health and safety reminders<\/li>\n<li>Employee benefits<\/li>\n<li>Operational milestones<\/li>\n<li>Internal campaign themes<\/li>\n<li>Recognition of staff achievements<\/li>\n<\/ul>\n<p>The content should still serve a practical purpose. Corporate messages will receive more attention when they sit within a Planner people already need to use.<\/p>\n<h3><strong>Create role-specific versions<\/strong><\/h3>\n<p>Different departments may not need the same information.<\/p>\n<p>A retailer might produce separate Planners for:<\/p>\n<ul>\n<li>Store managers<\/li>\n<li>Regional managers<\/li>\n<li>Marketing teams<\/li>\n<li>Merchandising teams<\/li>\n<li>Distribution centres<\/li>\n<\/ul>\n<p>The core branding can remain consistent while the schedule, terminology and planning areas change for each audience.<\/p>\n<h2 id=\"calendar-planner-design\"><strong>7. What should you include in your design?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/calendars-desk-dl-1-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34277\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/09\/calendars-desk-dl-1-.jpg\" alt=\"\" width=\"460\" height=\"426\" \/><\/a><\/p>\n<p>A Calendar or Planner is not simply a Poster divided into months. Its design must remain clear after appointments, reminders and handwritten notes have been added.<\/p>\n<h3><strong>Start with the intended use<\/strong><\/h3>\n<p>Decide whether the priority is:<\/p>\n<ul>\n<li>Displaying imagery<\/li>\n<li>Checking dates<\/li>\n<li>Writing appointments<\/li>\n<li>Coordinating a team<\/li>\n<li>Promoting a business<\/li>\n<li>Selling merchandise<\/li>\n<\/ul>\n<p>This decision should guide the format, amount of white space and balance between branding and practical content.<\/p>\n<h3><strong>Give dates enough space<\/strong><\/h3>\n<p>Month names, weekdays and date numbers must remain easy to identify. Check the design at its finished printed size rather than relying on how large it appears on screen.<\/p>\n<p>Where users are expected to write, leave sufficient blank space. Dark backgrounds, heavy patterns and large areas of branding can make handwritten entries difficult to read.<\/p>\n<h3><strong>Use branding consistently<\/strong><\/h3>\n<p>Include the correct:<\/p>\n<ul>\n<li>Logo<\/li>\n<li>Brand colours<\/li>\n<li>Typefaces<\/li>\n<li>Image style<\/li>\n<li>Contact details<\/li>\n<li>Website address<\/li>\n<\/ul>\n<p>Branding can appear on every page without repeating the same large logo twelve times. Consider a consistent footer, page border, colour system or small brand marker.<\/p>\n<p>The front cover can carry a stronger message. The internal pages should give more priority to dates and imagery.<\/p>\n<h3><strong>Choose images that will print well<\/strong><\/h3>\n<p>Use high-resolution images that remain sharp at the dimensions required. Do not assume that an image suitable for a website or social post will also reproduce clearly across an A3 page.<\/p>\n<p>Check each image for:<\/p>\n<ul>\n<li>Resolution<\/li>\n<li>Focus<\/li>\n<li>Composition<\/li>\n<li>Consistent colour treatment<\/li>\n<li>Space for the Calendar grid<\/li>\n<li>Permission to reproduce it<\/li>\n<li>Suitability for the month or season<\/li>\n<\/ul>\n<p>Avoid placing important faces, text or details close to a page edge, drill hole, fold or binding area.<\/p>\n<h3><strong>Add dates that matter to your audience<\/strong><\/h3>\n<p>Solopress Calendar templates include UK bank holidays, which can be retained, removed or supplemented with your own dates.<\/p>\n<p>You might also add:<\/p>\n<ul>\n<li>Industry events<\/li>\n<li>Ordering deadlines<\/li>\n<li>School terms<\/li>\n<li>Awareness days<\/li>\n<li>Membership renewals<\/li>\n<li>Fixtures and performances<\/li>\n<li>Local events<\/li>\n<li>Campaign launch dates<\/li>\n<\/ul>\n<p>Check whether every date is relevant. Too many entries can make the design harder to scan.<\/p>\n<h3><strong>Include clear attribution<\/strong><\/h3>\n<p>Calendars featuring photography, illustration or submitted content may need captions or credits.<\/p>\n<p>Decide whether these will appear:<\/p>\n<ul>\n<li>Beside each image<\/li>\n<li>Within the Calendar grid<\/li>\n<li>On the inside cover<\/li>\n<li>On a dedicated credits page<\/li>\n<\/ul>\n<p>Keep the treatment consistent throughout.<\/p>\n<h2 id=\"calendar-planner-artwork\"><strong>8. How should you prepare Calendar and Planner artwork?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2338154707.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75748\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2338154707.jpg\" alt=\"Designer choosing dotted lines in Illustrator\" width=\"1344\" height=\"898\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2338154707.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2338154707-300x200.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/10\/shutterstock_2338154707-18x12.jpg 18w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" \/><\/a><\/p>\n<p>Using the correct template is the safest way to establish page dimensions, dates, bleed areas and product-specific features. For truly in depth advice on preparing your artwork, check out the <a href=\"https:\/\/www.solopress.com\/support-guides\/supplying-artwork\/\" target=\"_blank\" rel=\"noopener\">&#8216;How to Supply Artwork&#8217; support guide<\/a>.<\/p>\n<p>Solopress provides downloadable Calendar and Planner templates in multiple formats. Current 2027 templates cover Wiro-Bound Wall Calendars, Stapled Wall Calendars, Desktop Calendars, Tent Calendars, Wall Planners and Desk Planners. The templates show the available print area and the area where content may be trimmed. They also include UK bank holidays, which you can retain, remove or supplement with dates that matter to your audience. Find <a href=\"https:\/\/www.solopress.com\/free-artwork-templates\/calendars\/\" target=\"_blank\" rel=\"noopener\">Calendars templates here<\/a>.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Use the template for your exact product<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Choose your product, size and orientation before beginning the final artwork.<\/p>\n<p class=\"isSelectedEnd\">Do not resize a template created for another format. An A3 Wall Calendar, A5 Desktop Calendar and A2 Wall Planner have different dimensions and layouts. Always begin with the template supplied for the exact product you intend to order.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Supply 3mm bleed<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Bleed is the artwork that extends beyond the finished edge. It allows for small movements during trimming and prevents unwanted white lines appearing around the finished product.<\/p>\n<p class=\"isSelectedEnd\">Extend background colours, images and patterns 3mm beyond the trim line on every outer edge. Keep text, logos and other essential details at least 3mm inside the trim line, within the safe area. Crop marks are not required as long as the file is supplied at the correct dimensions with the full 3mm bleed.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Allow for binding, folds and drill holes<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Keep important text, faces, dates and contact details clear of wiro binding, folds, punched holes and glued edges.<\/p>\n<p class=\"isSelectedEnd\">Wall-mounted Calendars include a punched hole so they can be hung from a hook or pin. This is shown by a magenta dot on Solopress artwork templates. Avoid placing text or important parts of an image over this position, as the hole will remove part of the printed artwork.<\/p>\n<p>Follow the product template carefully and check how the Calendar or Planner will be assembled and used. Wiro-bound products also require sufficient space beside the binding so that content is not obscured by the wire.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Use high-resolution images<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Photographs and other pixel-based images should have a minimum resolution of 300ppi at their final printed size.<\/p>\n<p class=\"isSelectedEnd\">Enlarging a small image within your artwork reduces its effective resolution and may produce a blurred or pixelated result. Setting a low-resolution image to 300ppi does not add the missing image detail, so begin with a source file that is large enough for the space it needs to fill.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Set colours to CMYK<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Screens create colour using red, green and blue light, known as RGB. Commercial printing normally reproduces colour using cyan, magenta, yellow and black inks, known as CMYK.<\/p>\n<p class=\"isSelectedEnd\">Prepare or convert your artwork to the CMYK colour mode before submission. RGB files will be converted to CMYK for print, which may cause some colours to change, particularly brighter shades that cannot be reproduced using CMYK inks. Use the FOGRA39 colour profile where your software allows.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Export a print-ready PDF<\/strong><\/h3>\n<p class=\"isSelectedEnd\">A high-resolution PDF is generally the most reliable format for completed Calendar and Planner artwork because it preserves the page layout, images and type settings.<\/p>\n<p class=\"isSelectedEnd\">Embed all fonts when exporting your file. When exporting from Adobe InDesign or Illustrator, the Solopress Colour Guide recommends the PDF\/X-1a:2001 preset. PDF, JPG and PNG files can be uploaded through the Calendar product pages, but a single PDF is the clearest way to supply a completed multi-page design.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Supply pages in the correct order<\/strong><\/h3>\n<p class=\"isSelectedEnd\">For multi-page Calendars, submit one PDF containing single pages in the order they should appear. Place the front cover on page one and the back cover on the final page.<\/p>\n<p class=\"isSelectedEnd\">Do not arrange pages as spreads or \u201cPrinters\u2019 Pairs\u201d. Solopress will position the pages correctly for printing and binding. If you supply separate files, number them clearly to show the required sequence.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Check the orientation and page count<\/strong><\/h3>\n<p class=\"isSelectedEnd\">Confirm that every page matches the portrait or landscape orientation required by the product.<\/p>\n<p class=\"isSelectedEnd\">Check that the number of pages in your file matches the product specification and template. Make sure no template instructions, guides or unused pages remain visible in the exported artwork.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Check every date<\/strong><\/h3>\n<p class=\"isSelectedEnd\">While Solopress templates have been proofed for accuracy, if you&#8217;re creating your own bespoke layout, an incorrect date can spell disaster, so check:<\/p>\n<ul data-spread=\"false\">\n<li>The year<\/li>\n<li>Days of the week<\/li>\n<li>The number of days in each month<\/li>\n<li>Leap years<\/li>\n<li>UK bank holidays<\/li>\n<li>Custom events and deadlines<\/li>\n<li>School terms<\/li>\n<li>Recurring dates<\/li>\n<li>Contact details<\/li>\n<li>Captions and image credits<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Ask another person to carry out a separate check. Repeated Calendar grids can make errors difficult to spot when you have created the artwork yourself.<\/p>\n<h3 class=\"isSelectedEnd\"><strong>Review the proof carefully<\/strong><\/h3>\n<p class=\"isSelectedEnd\">The proof is your final opportunity to check the artwork before production.<\/p>\n<p class=\"isSelectedEnd\">View it at the finished printed size to check that dates, captions and other text are clear and legible. Zoom to around 300 or 400% to inspect photographs, logos and other images for pixelation. Check every page, the page order, the trim position, the safe area and any colour changes caused by conversion to CMYK.<\/p>\n<p>Only approve the proof once you are satisfied that all content is correct. Once an artwork proof has been approved, Solopress cannot be held responsible for errors or omissions that were present in the approved file.<\/p>\n<h2 id=\"calendar-planner-ordering\"><strong>9. What should you check before ordering?<\/strong><\/h2>\n<p>A Calendar campaign has a fixed useful period. Delays reduce the time available for distribution, sales and use.<\/p>\n<h3><strong>Work backwards from distribution<\/strong><\/h3>\n<p>Include time for:<\/p>\n<ol>\n<li>Choosing the format<\/li>\n<li>Collecting images and dates<\/li>\n<li>Completing the design<\/li>\n<li>Internal approval<\/li>\n<li>Artwork checks<\/li>\n<li>Proof approval<\/li>\n<li>Printing and delivery<\/li>\n<li>Packing and distribution<\/li>\n<\/ol>\n<p>Businesses producing Calendars for customers may need to account for individual branch deliveries, mailing data, sales team distribution or inclusion within other orders.<\/p>\n<h3><strong>Confirm the quantity<\/strong><\/h3>\n<p>Consider:<\/p>\n<ul>\n<li>The size of the recipient list<\/li>\n<li>Expected event attendance<\/li>\n<li>Staff and branch requirements<\/li>\n<li>Retail demand<\/li>\n<li>Distributor quantities<\/li>\n<li>Replacement copies<\/li>\n<li>Archive and photography copies<\/li>\n<\/ul>\n<p>For merchandise, compare the lower unit cost of a larger print run with the risk of carrying unsold stock after the year has begun.<\/p>\n<h3><strong>Plan distribution before printing<\/strong><\/h3>\n<p>Decide whether Calendars will be:<\/p>\n<ul>\n<li>Posted individually<\/li>\n<li>Added to customer orders<\/li>\n<li>Handed out by account managers<\/li>\n<li>Sold online<\/li>\n<li>Distributed at events<\/li>\n<li>Supplied to shops<\/li>\n<li>Sent to branches<\/li>\n<li>Given to employees<\/li>\n<\/ul>\n<p>The distribution method may influence the Calendar size, weight, packaging and quantity you choose.<\/p>\n<h2 id=\"calendar-planner-checklist\"><strong>10. Calendar and Planner checklist<\/strong><\/h2>\n<p>Before uploading your artwork, confirm that you have:<\/p>\n<ul>\n<li>Chosen a format appropriate for its intended location<\/li>\n<li>Used the correct product template<\/li>\n<li>Checked the year and every date<\/li>\n<li>Added only relevant holidays and events<\/li>\n<li>Used high-resolution images<\/li>\n<li>Confirmed permission to reproduce all content<\/li>\n<li>Set colours to CMYK<\/li>\n<li>Included 3 mm bleed<\/li>\n<li>Kept important content within safe areas<\/li>\n<li>Allowed for binding, folds, drill holes and glued edges<\/li>\n<li>Embedded all fonts<\/li>\n<li>Arranged multi-page artwork in the correct order<\/li>\n<li>Proofread all contact details and captions<\/li>\n<li>Checked the complete PDF at finished size<\/li>\n<li>Planned quantities and distribution<\/li>\n<li>Allowed enough time for proofing, production and delivery<\/li>\n<\/ul>\n<p>A successful customised Calendar or Planner starts by providing something people genuinely need. Choose the format around their working habits, give dates and writing space priority and add branding with restraint.<\/p>\n<p>The result can promote your business, create a saleable product or help colleagues organise the year ahead, long after many other campaign materials have completed their role.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customised Calendars and Planners combine two qualities that promotional print does not always achieve at the same time: they are highly visible and genuinely useful. A Calendar can earn a place on a customer\u2019s wall or desk for a full year. A Planner can become part of the way a team organises projects, appointments and [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":76293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":["post-76283","post","type-post","status-publish","format-standard","has-post-thumbnail","category-print-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ultimate guide to customised Calendars &amp; Planners - Solopress<\/title>\n<meta name=\"description\" content=\"Read how to create your very own customised Calendar for merchandising, promotional activity or as a handy tool for colleagues\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-customised-calendars-and-planners\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ultimate guide to customised Calendars &amp; Planners - 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