{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"copycat-packaging","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Copycat packaging &#8211; have you been fooled?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>As new research by consumer group Which? finds that UK shoppers are annoyed by imitation products, Solopress ask if you\u2019ve ever been misled by copycat packaging?<\/em><\/h3>\n<p>Copycat packaging has been a growing phenomenon with all the leading British supermarkets and high-street stores in recent years. Maybe you\u2019ve spotted, or even been fooled by, this sneaky marketing technique already. It\u2019s where retailers \u2018borrow\u2019 the easily recognisable packaging from big brand products \u2013 be it the overall design, fonts, colouring, wording, shape or size &#8211; for their (cheaper) own-label goods. Everything from McVitie\u2019s Digestives and Radox bath gel to Lurpak butter and Monster Munch crisps have been mimicked by \u2018brandjackers\u2019 offering cheaper alternatives that look identical to your favourite brands &#8211; at first glance.<\/p>\n<p>It\u2019s a parasitic business practice that\u2019s paying off. Every penny counts these days, as cash-strapped UK consumers try to balance their weekly budget against rising food prices. Let\u2019s face it, Aldi have even run a TV advertising campaign using this very concept over the past 12 months.<\/p>\n<p>Aldi. Like brands. Only cheaper.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why is this a problem?<\/strong><\/h2>\n<p>According to today\u2019s Which? survey, shoppers are being confused by this increasingly sophisticated copycat packaging, and then going on to buy the supermarket versions by mistake. Moreover, of the fifth of Which? members who revealed they had experienced this problem, 30% felt misled and 38% were actually annoyed.<\/p>\n<p>Preventing copycat packaging is one of the campaigns set up by the Alliance For Intellectual Property pressure group. \u201cCopycat packaging adopts distinctive features of familiar branded goods in order to mislead the consumer,\u201d explains the AFIP. \u201cThe copycat incurs none of the costs of investment that the brand has spent over years to build its reputation.\u201d<\/p>\n<p>It\u2019s an issue that\u2019s unlikely to go away until the lawyers for both sides have battled it out in the UK and European courts. In the meantime, here\u2019s a bit of sagely shopping advice that you can always trust: buyer beware!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>Could you quickly spot the difference between these five lookalike products as you walk down the supermarket aisle?<\/p>\n<p style=\"text-align: center;\"><strong>Lurpak vs. Aldi Norpak butter<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Lurpak vs Norpak packaging\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence shampoo<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs Boots Fruit Essence packaging\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson\u2019s Baby Softwash vs. Morrisons Baby body wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson\u2019s vs Morrisons Baby packaging\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (sold in Tesco and Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs Jeeves packaging\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie\u2019s Digestives vs. Tower Gate chocolate digestives<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"McVitie\u2019s vs Tower Gate digestives packaging\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Image Sources: Which?<\/pre>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copycat Packaging - Have You Been Fooled?\" \/>\n<meta property=\"og:description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-12T15:47:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T19:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Copycat packaging &#8211; have you been fooled?\",\"datePublished\":\"2013-04-12T15:47:19+00:00\",\"dateModified\":\"2022-08-27T19:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/\"},\"wordCount\":396,\"commentCount\":36,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/copycat-packaging-mcvities-tower-gate-digestives.jpg\",\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/\",\"name\":\"Copycat Packaging - Have You Been Fooled?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/copycat-packaging-mcvities-tower-gate-digestives.jpg\",\"datePublished\":\"2013-04-12T15:47:19+00:00\",\"dateModified\":\"2022-08-27T19:30:50+00:00\",\"description\":\"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/copycat-packaging-mcvities-tower-gate-digestives.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/copycat-packaging-mcvities-tower-gate-digestives.jpg\",\"width\":600,\"height\":374,\"caption\":\"McVitie\u2019s vs Tower Gate digestives packaging\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/copycat-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copycat packaging &#8211; have you been fooled?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\\\/\\\/www.solopress.com\\\/\"],\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/author\\\/solopress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Copycat Packaging - Have You Been Fooled?","description":"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/","og_locale":"en_GB","og_type":"article","og_title":"Copycat Packaging - Have You Been Fooled?","og_description":"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.","og_url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2013-04-12T15:47:19+00:00","article_modified_time":"2022-08-27T19:30:50+00:00","og_image":[{"width":600,"height":374,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Written by":"Solopress","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Copycat packaging &#8211; have you been fooled?","datePublished":"2013-04-12T15:47:19+00:00","dateModified":"2022-08-27T19:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/"},"wordCount":396,"commentCount":36,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","articleSection":["Print Inspiration"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/","url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/","name":"Copycat Packaging - Have You Been Fooled?","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","datePublished":"2013-04-12T15:47:19+00:00","dateModified":"2022-08-27T19:30:50+00:00","description":"Which? finds that UK shoppers are annoyed by imitation products. Solopress ask if you\u2019ve ever been misled by copycat packaging.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","width":600,"height":374,"caption":"McVitie\u2019s vs Tower Gate digestives packaging"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/copycat-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Copycat packaging &#8211; have you been fooled?"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"The Latest Print and Design News | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/7740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/comments?post=7740"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions"}],"predecessor-version":[{"id":72751,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions\/72751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media\/7754"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/media?parent=7740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/categories?post=7740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/wp-json\/wp\/v2\/tags?post=7740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}