{"id":842,"date":"2013-11-04T12:22:59","date_gmt":"2013-11-04T12:22:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=842"},"modified":"2021-06-24T14:59:01","modified_gmt":"2021-06-24T13:59:01","slug":"printing-restaurant-menus","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/business-marketing\/printing-restaurant-menus\/","title":{"rendered":"A fine selection of ideas – printing restaurant menus"},"content":{"rendered":"
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Your starter, ladies and gentlemen!<\/em><\/h3>\n

No two restaurants are the same; therefore, no two \u2018dining experiences\u2019 are. Therein lies the key to achieving successful restaurant menu printing<\/a> and design: aim to capture the dining experience your restaurant uniquely provides, in print; from the moment a customer sits down, your menu has to take them \u2018into your world\u2019; a world they won\u2019t want to leave quickly, a world they\u2019ll be eager to return to, share with others, recommend\u2026<\/p>\n

One of the key points to consider is to know your audience. Who are your target customers? Write, design and print for those people, and those people WILL come.<\/p>\n

\"Escobar<\/a><\/p>\n

Make an immediate emotional connection by kicking-off with a message from you (or the restaurant owner), warmly welcoming your customers, giving company background, conveying your key messages, your mission statement, how you only source from local providers, your USP (what makes your restaurant different? What\u2019s your strongest selling point?).<\/p>\n

Like the sticky toffee pudding with custard washed down with a tall caff\u00e9 latte, including a smiley photo of the boss always goes down well. Think about where you\u2019ll find a good professional photographer locally. Finding one who is experienced in taking mouth-watering shots of food would be ideal!<\/p>\n

Your menu isn\u2019t War and Peace, it\u2019s a MENU, so make it quick and easy to read, follow and understand – stay away from hard to read handwriting fonts, and make the text large enough to read. (I’ve countless memories of my father squinting at menus because he left his spectacles at home!)<\/p>\n

Your Main Course:<\/h2>\n

Ingredients<\/strong> \u2013 yes, include them, but don\u2019t go mad. People like to know what they\u2019re eating, but they haven\u2019t signed up for a cookery course, so include the essential ingredients only and also the ones that can cause allergic reactions such as nuts, shellfish pastes, dairy, gluten etc.<\/p>\n

Options<\/strong> \u2013 for vegetarians; vegans; those with common food intolerances, kids\u2019 meals, \u2018light\u2019 meals for the weight-conscious.<\/p>\n

Additional Services<\/strong> \u2013 how about: puzzles, kids events, catering, birthdays, Christmas dos, how to book a private room for events and parties, and any relevant news such as vacancies or new facilities.<\/p>\n

Service Charges<\/strong> \u2013 as a \u2018tip\u2019 (geddit?), customers like to know where they are with service charges; so be clear over this.<\/p>\n

It can\u2019t be stressed enough that if your restaurant offers something your competitors can\u2019t, use it to your advantage. Your list of pizza toppings is longer than any other pizzeria in Southend? You can seat more customers than any other French restaurant in Knightsbridge? Put it in print. Gain a competitive edge.<\/p>\n

Above all, make sure your restaurant or takeaway menu<\/a> conveys your style and approach; be that sophisticated and lavish, or budget-option \u2018as much as you can eat for a fiver\u2019. This can be conveyed with things like your chosen colour scheme (go for colours that are in keeping with your d\u00e9cor), font-type, overall tone of writing, menu shape\/design.<\/p>\n

Your afters (before clicking Print):<\/strong><\/p>\n