When it comes to preparing for a trade show, exhibition or conference, display stands and flyers tend to top the list, while Pens, Notebooks and Tote Bags remain staples. But there’s a wider set of printed items that can help businesses make the most of their time at events. From branded Tablecloths and Light Boxes to Lanyards, Clothing and Branded Promotional Products, the right choices can improve visibility, support customer conversations and leave a stronger impression after the event.
So let’s explore some of the unsung heroes of event, conference and exhibition print that can lift your stand, creating an eye-catching and memorable presence.
Printed Tablecloths
One of the simplest ways to bring cohesion, polish and branding to your exhibition stand is with Printed Tablecloths. Whether you opt for a Stretch or Non-Stretch Tablecloth, both options help transform basic furniture into a coordinated, professional-looking display.
Solopress Tablecloths are printed in full colour onto durable polyester, making them ideal for repeated use at trade shows, exhibitions and conferences. The material is crease-resistant and easy to care for, which means you’ll spend less time steaming or pressing between events.
Fit for purpose
Non-Stretch Tablecloths offer a versatile fit, with a drop that hangs evenly around the sides — ideal for standard trestle tables and larger setups. Stretch Tablecloths provide a tighter, more fitted appearance with stitched corners that hug the shape of the table. This creates a sleek, secure finish that stays in place throughout the day, even in high-traffic areas.
Whichever option you choose, branded Tablecloths give your setup a more finished and intentional feel — especially when paired with other key pieces of exhibition print, such as Light Boxes, Lanyards or printed literature. A well-sized Tablecloth can also help you manage cables, signage, giveaway stock and other clutter by keeping it neatly out of sight.
Table your design
Design-wise, you have the freedom to go bold or stay subtle. Our dye sublimation process allows for full-colour printing across the entire surface. You can feature your logo prominently, add brand colours or include messaging — all while creating a space that feels aligned with the rest of your display materials.
If you’re preparing for an event, you’ll find more detail on Stretch and Non-Stretch Tablecloth specifications at our tablecloths page, along with artwork templates to help you set up your design.
Light Boxes
Lighting can make or break an exhibition stand. Whether you’re working with a shell scheme or a custom build, Light Boxes offer a simple way to boost visibility, define your space and make your message more legible — even in low light or crowded environments.
There are several types of Light Box displays to choose from, each suited to different stand sizes, layouts and budgets. Freestanding models are popular for backdrops and side panels, while Light Box Counters give you an illuminated surface for greeting visitors, storing giveaways or displaying merchandise.
Joined-up thinking
Modular systems like the Premium Light Box Displays can be joined together to form seamless walls — including corners — making them useful for larger exhibition spaces. These are available in multiple sizes, up to 3m wide and over 2m tall. At the other end of the scale, compact and Economy Light Boxes offer a more affordable way to bring your branding to life, and are often used in place of standard roller banners.
Assembly is designed to be straightforward. Most systems come with a padded carry case for protection and transport, and tool-free installation means your stand team can set up without the need for specialist equipment. Printed panels slide into the frame using silicone edging, so you can refresh graphics easily for different shows or campaigns. If you already have a Light Box frame, Solopress offers replacement graphics and backlit posters to fit a range of systems.
Illuminate your presence
For signage, LED Light Box Frames provide a low-profile way to light up posters at A4, A3, A2 and A1 sizes. These are often used for pricing, product specs or directional signage at events, but also have applications in retail, leisure and hospitality settings.
If you’re weighing up how to make better use of your floor space, Light Boxes are worth considering — not just for the visual impact, but for how they can help guide attention and improve the visitor experience across your stand.
Seating
Incorporating branded seating into your exhibition stand can enhance visitor comfort and reinforce your brand presence. Solopress offers a variety of seating options, including Deck Chairs, Director’s Chairs, and Cube Seats, each tailored to different event needs.
Deck Chairs
Ideal for creating a relaxed, inviting atmosphere, Deck Chairs are perfect for outdoor events or casual seating areas within your stand. Available in Wooden, Wooden with Armrests, and Aluminium models, these chairs are lightweight, foldable, and easy to transport. The durable polyester fabric is custom printed in full-colour right across the seat area, offering a large print area for maximum visibility. With three secure backrest settings and a weight capacity of approximately 110 kg, they combine comfort with brilliant branding.
Director’s Chairs
For a more structured seating arrangement, Director’s Chairs provide a professional appearance. Crafted from sustainable eucalyptus wood, they feature dye-printed, washable canvases that can be customised with your logo or design. These chairs are suitable for both indoor and outdoor events, offering a sturdy and stylish seating solution.
Cube Seats
Cube Seats add a casual, modular element to your stand. Printed on all six sides at no extra cost, they serve as both seating and display surfaces for products or literature. Measuring 400 x 400 x 400 mm and supplied ready to use, these seats are a versatile addition to any exhibition space.
While not a necessity for every stand, seating can improve the usability and atmosphere of your space — especially at longer events where attendee fatigue can affect engagement. By thoughtfully selecting seating options that align with your brand and event environment, you can create a welcoming space that encourages visitors to engage with your team and explore your offerings.
Lanyards and branded clothing
Incorporating branded items like Lanyards and Clothing into your exhibition strategy can enhance brand visibility and create a cohesive, professional appearance for your team.
Lanyards
Lanyards serve both functional and promotional purposes at events. They provide a convenient way to display identification badges, access passes, or business cards, ensuring that your team members are easily identifiable. Customising Lanyards with your company’s logo and colours reinforces brand identity and fosters a unified team presence.
When selecting Lanyards, consider factors such as material, width, and printing options. Fabric Lanyards offer durability and comfort, with full-colour sublimation printing that accurately reproduces intricate designs. Widths typically range from 10mm to 25mm, allowing you to choose a size that aligns with your branding and visibility needs. Additionally, incorporating safety features like a breakaway clasp can enhance user safety by releasing under pressure.
To complement your Lanyards, consider using ID Card Holders. These holders protect identification cards from wear and tear and are available in both portrait and landscape orientations to suit various card designs.
Branded clothing
Outfitting your team in branded apparel can significantly impact how your company is perceived at exhibitions. Consistent attire not only promotes brand recognition but also conveys professionalism and unity among team members.
When choosing branded clothing, consider the nature of the event and the desired impression. Options range from T-Shirts and Hoodies to Sweatshirts and Fleeces. Each garment offers different benefits:
- T-Shirts: Ideal for casual events or warmer climates, T-Shirts provide a comfortable and approachable look.
- Hoodies and Sweatshirts: Suitable for cooler environments or outdoor events, these options offer warmth while maintaining a relaxed appearance.
- Fleeces and Gilets: Perfect for layering, these garments provide additional warmth without restricting movement, making them practical for active roles during events.
When customising clothing, consider the placement and size of your logo or design. Common print areas include the left chest, full front, and upper back. Balancing visibility with aesthetics ensures that the branding is prominent without overwhelming the garment’s design.
Unexpected gifts
Traditional giveaways like Pens, Notebooks, and Tote Bags are reliable choices for exhibitions and conferences, offering practicality and broad appeal. However, incorporating less common promotional items can differentiate your brand and leave a lasting impression on attendees. Selecting products that align with your industry or campaign theme can further enhance relevance and memorability.
Umbrellas
In regions prone to unpredictable weather, branded Umbrellas serve as thoughtful and practical gifts. They offer substantial branding space and are likely to be used repeatedly, extending your brand’s visibility beyond the event.
Wireless Chargers and Power Banks
As reliance on electronic devices grows, providing Wireless Chargers or Power Banks can address a common need among event attendees. These tech accessories are highly valued, ensuring frequent use and continuous exposure for your brand.
Ice Scrapers
For audiences in colder climates, branded Ice Scrapers are practical tools that recipients will appreciate during winter months. Their seasonal use can evoke positive associations with your brand during challenging weather conditions.
Sunglasses
Aligning promotional items with your campaign message can reinforce branding. For instance, if your slogan emphasizes a “bright future,” consider offering branded Sunglasses. This creative approach ties your promotional product directly to your marketing theme, enhancing recall.
Other distinctive items
Exploring the Promotional Products range reveals additional unique items suitable for branding:
- Beer mats: Ideal for hospitality-related industries, branded Beer Mats can be used during the event and taken home, extending brand exposure.
- Water bottles: Encourage sustainability with reusable Water Bottles, promoting your brand while supporting environmental responsibility.
- Button Badges: Small but visible, branded Button Badges can be worn by staff or given away to visitors. They’re easy to customise and can add a playful or campaign-specific touch to your presence at events.
By exploring the full range of Promotional Products, you’re likely to identify items that are both practical and aligned with your brand message.
Branding beyond the basics
When you decide to get unconventional at the convention, these lesser-used print and promotional items can play a valuable role in how your business gets noticed and remembered. While Roller Banners and Brochures do an important job, it’s often the more considered details — a well-lit backdrop, a useful giveaway, a smart piece of branded kit — that help your stand feel distinctive. Thinking beyond the usual collateral can help you build a presence that’s memorable and unique. As an ESSA (Event Supplier & Service Association) Member, you can trust Solopress for your trade show and exhibition print.
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