Speed matters when lives are on the line. Essex & Herts Air Ambulance operates an advanced, rapid-response service that’s ready to take flight every day of the year. Their helicopters and rapid response vehicles bring hospital-level care directly to the scene of an emergency—often within minutes. So it seems entirely appropriate that they were also first off the mark when it came to trying out our latest product at Solopress: Shiny Stickers.
Their order, placed just as the new sticker range launched, featured circular labels with a black design printed on striking mirror gold foil. Supplied on rolls, these stickers were designed to serve a specific and meaningful purpose: to recognise school pupils who complete CPR training with Essex & Herts Air Ambulance.
Hearts of Gold
Maria Slocombe, Campaign & Design Manager at Essex & Herts Air Ambulance explained why the design was important. “We wanted something simple but striking to give to pupils who take part in our CPR Smart™ school programme. The gold foil makes the sticker feel like a reward—something they can wear with a sense of pride.”
It’s a small but symbolic gesture—one that helps reinforce the importance of CPR training and encourages participants to talk about their experience. And by choosing a reflective, high-impact material, the charity has created a sticker that doesn’t just catch the light, it also carries a clear sense of purpose.
“We were pleased to be first to try out this new sticker option from Solopress,” Maria added. “The finished product looks great and fits perfectly with our CPR Smart™ branding.”
Keeping costs down and quality high
The gold foil stickers are just one of many items Essex & Herts Air Ambulance source from Solopress. As a charity, they manage awide range of print needs—from fundraising collateral and event materials to everyday stationery. Every item must deliver on quality, speed and price.
“We’re always looking for the best value, as every penny saved helps support our frontline services. With Solopress, we’ve consistently found high-quality print at a reasonable cost, with the speed and reliability we need,” Maria said.
Like any organisation working with limited resources, the charity must be confident that suppliers can deliver consistently—especially when print supports vital fundraising campaigns or public education initiatives.
Why their work matters—and how you can help Essex & Herts Air Ambulance
While they work closely with the NHS, Essex & Herts Air Ambulance is not part of it. They’re a completely independent charity. Each call-out is free to the patient, but the cost of running the service, covering aircraft, vehicles, equipment and highly trained medical staff relies on donations.
On average, the charity’s specialist teams are dispatched around seven times a day. Last year alone, they treated more than 1,200 patients across Essex, Hertfordshire and the surrounding areas. While EHAAT is best known for its helicopters, it also operates a fleet of Rapid Response Vehicles (RRVs), which are vital when helicopters are unavailable—such as during hours of darkness or in poor weather conditions. These RRVs, staffed by a pre-hospital care doctor and a critical care paramedic, are equipped with the same advanced life-saving equipment as the aircraft. The fleet includes Volvo XC90 hybrid vehicles, enabling swift ground access to patients when air transport isn’t possible.
Support can come in many forms. Whether it’s a one-off donation, regular giving, taking part in a fundraising event or supporting their Flight for Life Lottery, every contribution helps keep the service running. If you’d like to learn more, donate or take part in the charities events or activities, please visit EHAAT’s Get Involved page.
About our Shiny Stickers
Solopress’ new Shiny Stickers range gives businesses, charities and creative professionals the chance to create eye-catching labels with reflective finishes. Printed on either Mirror Gold or Mirror Silver as well as Glitter and Holographic materials, these stickers offer a bold look that stands out on packaging, giveaways, event materials and more.
Customers can choose from a range of formats to suit their needs:
- Shiny Stickers on Rolls: Ideal for bulk use, handouts or fast application, available in standard shapes or custom cut.
- Shiny Individual Stickers: Supplied flat and separated, perfect for events, promotions or direct mail.
Choose from circles, squares, rectangles or custom shapes to match your design requirements. With low minimum quantities, fast turnarounds and free UK delivery, it’s easy to add a premium touch to your stickers—whether you’re a charity recognising training achievements or a business creating memorable packaging.
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