How to take your business to the top


Science journalist Jonah Lehrer says that “anyone can learn to be creative” and we completely agree. You may have struggled in Art at school, your friends could be better at putting outfits together, or perhaps you have never been able to formulate ideas easily. But no matter what your background, you have the ability to be creative – it’s just about developing the skill.

Too scared to be creative? Put the following ideas into practice and be inspired to change your outlook going forward – you’ll find it could really help your business.

Keep asking new questions
Creative people ask questions. School is a fantastic example – your teacher would tell you something and the majority of the time you’d take it as gospel, but an inquisitive mind may have been asking “Why?” more often. Don’t just accept what you’re told or what you think. Continuously question things and you really will notice the benefits early on.

Be open-minded
Being open-minded follows on from this. The easy option is to stick to things you know and opinions you’ve always harboured, but it’s important to think about the bigger picture and absorb more. Embrace new viewpoints and other people’s thoughts on a daily basis.

Start a sketchbook and doodle away
Even if you’re not planning on becoming an artist, we couldn’t recommend a sketchbook more. Grab some pens, pencils, paints… whatever you’re drawn to. Then doodle, sketch and draw. If it’s something you haven’t done before or for a long time, you could be surprised at the results. Training this creative eye can help you in a number of ways, especially when considering visuals for artwork and any other business marketing you may require.

Try a new hobby
Creativity flourishes when you push yourself outside of your comfort zone and learn something new. It can be trying out pottery making, learning a new language, learning to play an instrument you’ve never touched before, or mastering the art of knitting. You could head to a local class or learn from a friend or family member. Pushing yourself in these new and challenging ways could really help.

Realise that creativity is a skill
Don’t be hard on yourself for a lack of creativity. Yes, of course it comes naturally to some people, but the majority of us have to work for it – and work hard. Realise that it’s a skill and pay it lots of attention. The more effort you put in, the more likely you are to exercise the creative gene within you, and this in turn will help your business attitude.

Become a storyteller
Once you’ve trained yourself to be creative, you need to become a great communicator. It’d be such a shame to have all of these fantastic ideas but not be able to convey them. Even if you’re not as confident as you would like to be, as long as you have the ability to explain your ideas fully, you’re halfway there. A bit of gesticulating wouldn’t go amiss, though.

Creativity is so important and can really help contribute to business success. Whether you’re a create-a-phobe, somewhat creative or even really creative, we could all do with improving this skill.


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