Will Compulsory QR Codes On Energy Bills Make Switching Firms Easier?

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QR Code energy bill example

The Government seem to think so.

In a surprise twist to the heated energy prices debate, the humble QR Code has been drafted into service by the UK Government in their PR battle against the nation’s energy suppliers.

Secretary of State for Energy and Climate Change Edward Davey today announced the Government’s plans to introduce compulsory QR Codes to all of our energy bills, so consumers can get an instant cross-market comparison using their smartphone or tablet computer.

According to the Government’s feasibility study, the QR Code would direct the consumer to an independent Internet landing page which contains energy saving messages and options for further action – such as links to switching sites, advice sites or their own provider’s site.

“We’re determined to make energy markets work better for consumers – and despite all the evidence showing that QR codes on bills would make a real difference to people, energy companies still haven’t done anything about it,” says Mr Davey. “That’s why we’re acting to make sure people have a quick, straightforward way to compare the best deal for them with a simple swipe of their phone. With so many of us using smartphones and tablets nowadays it would be strange if we weren’t using the latest technology to help us save money at home.”

Example energy bill featuring a QR Code:

QR Code energy bill example

Rather than using QR Codes, wouldn’t it just be simpler for the energy bill to have a link that goes to a website – run by the Government or an independent advisory body – with this info? What do YOU think? Please scroll down this page to the “Leave a Reply” box below and post your message (you can also comment via the Facebook panel)…

11 COMMENTS

  1. Hi guys, I think this is a good idea in theory but there isn’t a standard way to scan QR codes on mobile devices. I think if Apple and co were to include a QR App as standard this would help it would also increase the use of QR codes in general.

  2. High Tech and forward thinking. Sure that’s what was said when they came up with the idea. For those of us who already change on a regular bases its great and may speed up the change. The problem is the people who do not change after every fixed term are also the once who will have no idea what a QR code is.

  3. As a charity that gives people debt and legal advice, it’s really clear that the public are just plain baffled by energy company communications, tarrifs and how bills are laid out. QR codes won’t help. They need clear language and a telephone service that helps talk them through the options – doesn’t just confuse them further and ultmately drive them into debt.

  4. Its a good idea for those who are computer/tablet users but what about the elderly? A group that would probably benefit from help makings savings if on a low income

  5. Not a bad idea but a good company should reward loyal customers [just like shareholders] so you woudn’t even have to consider switching

  6. I think it’s a great idea. I love QR codes and what can be done with them. I think a standard URL should be given along with it, as I still know so many people that don’t have smartphones/wouldn’t know how to use them to scan!

  7. Personally, I don’t see the point in QR codes. It confuses technophobes and those who do know what they are, wonder why the company didn’t just display the URL of the landing page.

  8. This is a good idea, but QR codes are not a long term solution for issues like this. I think we’re more likely to see scannable paper linking to a multitude of different online content.

  9. Is a good idea, however the QR has not had the same impact to mobile phone usage as it has in Japan for instance. I would expect a lot of people still do not know how to use them.

  10. Maybe a good idea. Changing energy suppliers seems so complicated and frustrating. If this simplifies things for consumers it can only be a good idea.

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