Stuck for creative inspiration? Solopress.com’s expert designer Lee Whittaker has these top tips for when you design your new sticker…
THINK ABOUT YOUR STICKER’S PURPOSE When you are designing stickers and decals, ask yourself what’s your goal? Are you building an identity? Advertising a specific event or product? Telling people about your web site? Where do you ideally see the stickers and decals being applied? To cars? To leaflets? To computers? How will you be distributing the stickers and decals? In the mail? A hand out at a trade show? Your answers will effect the size and design of your stickers and decals – so be as specific as possible. You don’t want to have finished stickers before you realize: “Oh no, it won’t fit in the envelope” or “Oh no, the adhesive isn’t holding the stickers on our equipment”.
LOOK AROUND AND RESEARCH What are other people in your line of business using for stickers? Think about what isn’t being done, that may be effective? What stickers do you see out on the streets? Why are they there? Why do they work? How can you do something powerful and unique while still effectively tying in with your other marketing efforts?
KEEP IT SIMPLE A sticker needs to convey a message quickly, clearly, and often from a distance. Beware of small details, intricate graphics, more than three colors, and more than one simple message/image. Stickers and decals are not newspaper ads. View them as very small billboards – stick with a clear logo or a headline.
BIGGER ISN’T ALWAYS BETTER The bigger the sticker, the easier to see… right? True, but a promotional sticker won’t be seen by anyone if it is never applied. Put big stickers on your company vehicles but give the public a sticker that they are willing and able to apply somewhere.
CONSIDER DIE-CUTTING A sticker’s visual appeal and impact increases when graphics are complimented by a shape other than rectangular. Any custom shape is possible with the use of a die. A die is usually well worth the one-time fee, and will truly make your sticker unique and memorable.
NEED HELP? No matter what the project is, Solopress.com’s in-house design studio can quickly create professional, eye-catching designs for you. Our team of designers have specialised in print media for many, many years. Their creativity, skills and experience will bring your ideas to life and help make your sticker stand out from the crowd.