Let the games begin! As Glasgow prepares for 11 days of sporting history, we take a look at its marketing history; past and present.
The Commonwealth Games: one of the world’s most iconic sporting events to happen every 4 years is about to kick off in Glasgow; but how has its marketing so far proved compared to other nation’s hosting the games ? Let’s take a look.
As reported by MarketingWeek, sponsors for the 2014 Commonwealth Games are set to edge their bets in the upcoming events – having slight doubts following 2010’s Delhi games; which was arguably a marketing miss.
Glasgow is up against it in rejuvenating the passion in sport now that the World Cup in Brazil has closed. World leaders in marketing, such as Adidas, hit £1.6 billion in target sales following their sporting adverts during the tournament.
Does this call for an anticlimax in the lead up to Glasgow? How excited is the world for this? As reported across many media platforms, the drive inside Scotland is soaring high following flash mobs, local businesses getting into the spirit and many featured slots on the BBC’s The One Show.
The Commonwealth Games: Glasgow 2014