Have you ever spent hours trying to figure out the best font style for your print work? Well here are some things you should be thinking about when choosing the ideal font style for your business!
It’s important to think about what style of font might be most appropriate for your business. For example, if your business is known for being creative or innovative then it might be important to use an original font style to reflect this, rather than a standard font, such as Times New Roman. Unless you’re after a specific look, a serif font like Times New Roman most often just looks like, boring unformatted text.
Consider your medium – what kind of literature are you designing and what is it’s purpose? If you are designing a poster for a one off event or to highlight a special offer, you may choose a bolder or more eye-catching font that you’d use for more formal literature such as letterheads. There is nothing wrong with mixing things up occasionally as this can be really eye-catching and generate interest, but if you use too many different fonts or styles for each item, the effect will be inconsistent and confused. Save the wild and wacky fonts for special occasions.
Don’t get carried away!
Avoid style over substance – it can be easy to get carried away with your font selection. We have often seen original font choices that are in fact illegible, so it is worth checking that you and your target audience will be able to read the document easily.
Low Resolution Issues
Consider how your font will translate onto the printed document. If you are printing a proof from a low resolution printer, subtle font characteristics such as delicate serifs or fine lines will not get printed, which means the final document may not look exactly as you were expecting.