Flavoured flyers could be the next big thing in printing and direct marketing, if this clever experiment by Bulk Cat Litter Warehouse and Rethink in Canada is anything to go by!
Catnip Flavoured Flyers
Bulk Cat Litter Warehouse needed a direct mail flyer.
But how do you make direct mail that gets noticed?
You print it on catnip paper.
Firstly, add catnip concentrate to the paper. Bet that smelt really yummy to the lithographic printers working at this Canadian printshop.
Include a ‘Printed On Catnip Paper’ logo. Now, you don’t see that every day.
The flyers themselves, using the tagline (or should that be tabline, short for tabbycatline) of: ‘Cats can’t resist a great deal on cat litter.”
Delivery time. Will these catnip flavoured flyers actually work on their target audience?
Cats took notice…
One very satisfied flyer recipient!
…and their owners did too.
Here’s the full promo video on YouTube –