Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas…
The makers of Oreo Cookies teamed up with Twitter and MAYA Design to host a clever ‘Oreo Trending Vending Lounge’ that produced tasty custom-made snacks at the SXSW Interactive Festival in Austin, Texas this week.
Powered by Twitter, two custom-made vending machines enabled festival attendees to create personalised Oreo Cookies based on social conversations that were trending at the time. With a choice of 12 flavours and colours of creme, the Oreo Cookies were then made – in less than two minutes – using the latest 3D printing technology.
This being SXSW, the lounge also featured free Wi-Fi and charging stations, a milkshake bar, resident DJ and exclusive Oreo T-shirt giveaways to entice the crowds of Twitterati in.
How It’s Made
“Trending Vending is about connecting with consumers in an innovative way by enabling them to use unique Oreo flavours and colours to design and customise their snacks using the latest technology,” says Bonin Bough, VP of global media and consumer engagement at Mondelez International – the owners of Oreo Cookies (along with other big brands like Cadbury chocolate, Kenco coffee, Kraft Philadelphia cream cheese and Trident chewing gum). “We’re also revolutionising the distribution process by creating the cookies in real time with experimental 3D printing technology.”
This promotion certainly worked, securing coverage for the 3D printed Oreo Cookies in prestigous publications like the Wall Street Journal, Ad Age, Chicago Tribune and here in the Solopress blog! Not to mention the hordes of satisfied cookie munchers at the festival itself.