Chris Corfield of Simply Swim explains why this successful online swimwear store recommends the printing services of Solopress…
Established in 2006, Simply Swim are online swimwear and equipment specialists. We pride ourselves on having a market leading eCommerce website, with a huge range of swimming products to offer our customers.
Although our biggest marketing channels are digital we still see the value in a well-balanced offline and online strategy. The years in the swim industry has taught us that many of our customers still use traditional marketing methods to consume information and are still very community and activity driven.
As big advocates of Solopress due to previous work they’ve helped us with, we felt that they could help us achieve our branding objectives to better integrate within local and national swimming communities. With their help, we’ve been able to attend local swim competitions with great literature, produce national targeted direct mail and provide local clubs with store discount cards.
As mentioned earlier, having a great balance between on and offline marketing material and strategy can really benefit an online business like ours. As big as the Internet and its infinite wisdom is, sometimes communicating with your audience can be more difficult than you’d think. This is especially true when you’re trying to educate your customers on shopping behaviour and seasonality.
To help overcome this, we employed the services of Solopress to print us a mini customer catalogue full of great imagery and brand identity. The objective was to educate our existing customers on new season stock and developments within the swimming community.