While publishers are jumping over themselves to end the printed versions of their magazines in favour of selling tablet-friendly digital editions on Amazon and iTunes, the mavericks at Swedish company Meganews Magazines have decided to buck the trend by putting the printing back into periodicals in a novel new way.
Combining an innovative use of print and the web, the world’s first automatic magazine newsstand is already up and running in Stockholm, Sweden. Powered by Ricoh printing technology, this vending machine is connected to the Internet and can instantly print a choice of over 200 magazines and journals. According to Meganews, a staggering 40% of traditional printed magazines remain unsold and go straight to recycling. The automatic newsstand saves paper as it only prints magazines and newspapers on demand.
New way to distribute and sell magazines
Swedish shoppers firstly select the magazine of their choice using the kiosk’s touch-screen, pay by credit card and then the mag will immediately be printed while they wait. Meganews say it takes less than two minutes to print a complete magazine.
This promo video on YouTube explains the Meganews concept in more detail:
As well as reducing the environmental impact of the magazine and newspaper publishing business by employing print-on-demand technology, another benefit of this system is that foreign language editions, special issues and older copies of magazines can be archived and ready to print at any time.
No firm details on a Meganews newsstand hitting the UK just yet, but keep your eyes peeled for a new kiosk located at your local train station, airport, hotel, university, hospital or supermarket in the coming months.
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