The England football team may struggle to win the World Cup this summer, but at least they are already the top squad when it comes to their typography!
Nike have teamed up with typography legend Neville Brody to create a new font for the player names and numbers on the England football kits at World Cup 2014. Brody’s influential work as art director on The Face magazine in the early 1980s still provides inspiration for today’s generation of graphic designers.
“It has been an extraordinary honour to design the fonts for the English jersey,” says Neville Brody. “The core inspiration was to focus on the intersection between flair and workmanlike reliability. Small touches emphasise the idea of innovation, invention and surprise, built around a more geometric structure. The industrialised suggestion of a stencil was simultaneously based on a pinstripe motif, combining style with no-frills efficiency.”
“I’m always proud to put on the England kit and with these ones it’ll be no different,” adds England footballer and Nike brand ambassador Wayne Rooney. “I can’t wait to get out to Brasil and play in them this summer.”
The new England home and away kits, which are made from recycled plastic bottles, go on sale later this week. The bad news? The men’s match day shirt alone costs £90!