NHS Smokefree Health Harms advertising campaign highlights the toxic effect of smoking on the heart, brain and lungs. And it’s not a pretty sight.
At the time of year when most smokers give some serious thought to quitting smoking, Public Health England and the NHS are offering a not-so-subtle reminder of why this probably would be a New Year’s Resolution worth doing – and seeing through all the way to the end.
The NHS Smokefree Health Harms advertising campaign is highlighting the serious damage that smoking causes the body. Using computer graphics imagery (CGI), the TV ad shows the flow of dirty blood caused by inhaling the dangerous chemicals found in cigarettes, such as the highly toxic poisons arsenic and cyanide. These chemicals enter the bloodstream and cause damage to all of the body’s major organs – including the heart, lungs and brain.
The brain is particularly vulnerable to these toxins, leading to a faster decline in functionality and an increased risk of stroke and dementia. Research published in the New England Journal of Medicine shows that smokers are twice as likely to die from a stroke than non-smokers.
“We know about the serious effect smoking has on the heart and lungs but smokers need to be aware of how much potential damage is being done to the brain and other vital organs through toxins in cigarettes entering the blood,” says chief medical officer Professor Dame Sally Davies. “Smoking is the major cause of premature death, with one in two smokers dying prematurely from smoking related diseases, and it is extremely worrying that people still underestimate the health harms associated with it.”
“However, it is not all doom and gloom for smokers looking to quit this New Year,” she adds. “Within five years of stopping smoking, your risk of stroke can be reduced to the same as a lifetime non-smoker.”
Shocking Advertising Campaign
The new Smokefree campaign is being supported by the aforementioned TV advert – click the play button below to watch the YouTube version of it – along with billboards, posters, leaflets and various digital marketing assets.
Search Smokefree Online
The NHS are hoping that if you can see the damage that smoking is causing to your body, you’ll want to stop. That’s why they’ve also set up the free NHS Smokefree website and other resources to help people quit smoking.