An A5 flyer is undoubtedly the best size for promotions, vouchers or even event tickets. Thicker than run-of-the mill paper leaflets they are ideal for posting through letter boxes, handing out to people on the street and can be kept neatly in a bag, or even a pocket.
If you have a lot to say about your business, or organization and services, don’t squash it down onto a business card – use an A5 card flyer!
Here are our 5 Top Tips for Creating an Effective A5 Flyer:
1. Identify Your Target Audience
Who are you trying to attract? What do they like? These are fundamental questions you should be asking yourself, before you even start thinking about colour schemes or whether you need a flyer with a gloss or silk finish.
What you like, may not be to everyone’s taste – especially your target audience!
Take some time before designing to look at what kind of things your audience likes. If you’re targeting the 18-25 category, make sure your design is modern and conforms to the sort of look that particular age group would identify with.
Do some market research – be bold; ask some questions.
2. Call to Action
What’s the point of this flyer? What action do you want people to take?
Use incentives, discounts and exclusivity. Create the feeling of a possible missed opportunity in order to persuade your target to pursue the call to action. Whether you want them to buy now, call today, order online or just show up – let them know in a bold but simple manner.
Make sure all this is clear on your flyer. Include dates, locations, contact information such as phone number, address and postcode.
Think about how you would react, how could someone convince you to do what you’re asking people to? Apply this logic to your potential service users.
3. Stand Out with Clever, Eye Catching Designs
An effective A5 flyer should make people look! Maybe even make them think. (Easier said than done.)
A flyer with bright colours, and clear images and text – with bold, to the point headers, is more eye catching than a dark, dull squashed up confusing looking flyer.
Look at what other people are doing and use it as a stepping stone for coming up with your own design idea (don’t copy, as flattering as it is – some people get mad.)
Use any tools at your disposal, Photoshop, MSPaint, pens, pencils, irony, puns, abstract humour and the shock factor!
Don’t have any of these? It’s okay – there are people at Solopress who will do all this sort of design nonsense for you. You have more important things to do.
There are A5 flyer templates available all over the web, if you’re not too interested in being unique, and want a snazzy design – but these cost money.
4. Keep it Simple & Clear
An A5 flyer isn’t the biggest size canvas to paint your design on – and you may have lots of awesome things you really need people to know, but maybe don’t put them ALL in – focus on what’s the most important. Even if using a bigger A4 flyer it’s ill advised to clutter up any space you have.
To include could be the things you want to be known for and currently aren’t, or the things you’re best at and want to reinforce that yes, you’re still one of the best at that.
Push the benefits of whatever you’re promoting, from the point of view of your intended audience. Who benefits? What’s different about it compared to other products, events or services?
Keep it concise and informative, or come up with a concept or image that will hammer the point home.
Don’t give people an essay, and if there is a lot to say (or you’ve decided your audience has an attention span of longer than 5 seconds) break up the text with headers, paragraphs and boxes to make it easier to digest.
5. Check and Check Again
- Proof read your flyer and make sure you’ve not made any spelling mistakes or a grievous faux pas. Get someone else to read it, employees, family, friends or colleagues.
- Beware they may be critical! But try and see where they’re coming from, do some research and see if they may have a point.
- Consider who could be reading this flyer, is it offensive to anyone or negative in any way? Your tastes may not be to everyone else’s.
- Remember this is to engage other people, people that may never have heard of you or your business or event.
- Try not to use too many fonts and images, 2 fonts at maximum – one for headers and one for text (unless you’re promoting fonts, in which case, font away!)
- Make sure it’s the right size. Most print companies will offer a template.
- If you’re printing a flyer with Solopress you can find the A5 flyer template here.