GSM (Grams Per Square Metre)
GSM stands for Grams per Square Metre and it is a standard unit of measurement for paper weight in the print industry.
It gives an indication of the paper's quality, thickness, and feel.
A higher GSM number suggests a heavier, thicker, and often more robust paper, while a lower GSM indicates a lighter, thinner paper.
Understanding GSM can help you choose the right paper for your specific needs, whether you're seeking a sturdy cardstock for Business Cards or a lighter weight paper for Leaflets.
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