If J.R.R. Tolkien worked in advertising…

Hilarious and very clever advertisement examples of big brands using J.R.R Tolkien's famous quotes

One Ad To Rule Them All is a delightful tumblr blog by Valerio Amaro, a student at Miami Ad School Berlin, that answers this simple but intriguing question: “What would happen if fantasy author J.R.R. Tolkien worked in advertising?”

One Ad To Rule Them All

There’s no sign of a Hovis Hobbit or Nazgûl Nescafe just yet, but here’s 10 of the poster adverts that Valerio has dreamed up thus far for his unusual book-brand mashups (using famous quotes from Tolkien’s The Hobbit and The Lord of the Rings)…

Absolut Vodka

“Courage is found in unlikely places.”

Tolkien Absolut Vodka poster


“Where will wants not, a way opens.”

Adidas posterChanel N°5

“All shall love me and despair.”

Chanel No-5 poster

Land Rover

“One does not simply walk into Mordor.”

Land Rover poster


“Fair speech may hide a foul heart.”

Listerine poster


“It’s the job that’s never started as takes longest to finish.”

Nike poster


“I am never lare, nor early. I arrive precisely when I mean to.”

Rolex poster


“Fly, you fools!”

Ryanair poster


“Speak, friend, and enter.”

Skype poster


“Not all those who wander are lost.”

TomTom poster


  1. Haha! I love the Land Rover one. I’d love to do this for commercialism. Take products and put a little twist into it.
    Shame that copyright and sueing anything and everything is the norm…

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