Thanks to new technological developments in the printing industry, there are many earth-friendly options available for those who “think green” regardless of what colour of ink they’re using.
Most business still find print materials incredibly effective for marketing and promotional purposes, despite the fact that some detractors are lamenting print as a dying industry and paperless technology as the way forward. The most frequent criticism seems to be that print is bad for the environment, with the use of paper sacrificing trees and ink producing damaging toxins.
Low Emission, Vegetable-Based Eco Ink
In fact, nothing could be further from the truth for companies that use responsible printing techniques. There are a wealth of eco-friendly printing options on the market today that are safe, sustainable and non-toxic. Furthermore, they’re of brilliant quality and don’t cost any more than purchasing print products made from traditional methods.
Some may think of paper as the only area in which print companies can be kinder to the planet, through the use of recyclable or repurposed materials. Eco ink, however, provides print professionals with another opportunity to think “green.” Where traditional inks were toxic, petroleum or mineral oil-based and harmful to dispose of, eco ink is typically vegetable or soy-based and much kinder to the earth.
Environmentally friendly ink made from vegetable oil or soybeans is produced using sustainable farming methods. Even the way the plants used to make eco ink are grown is helpful to the planet, as they help reduce air pollution by minimising toxic emissions. And because they have such low toxic compounds, they’re safer for the soil and groundwater, too.
The Vibrant, Environmentally-Friendly Option
In days past, environmentally friendly printing often meant sacrificing quality, with less luxurious finishes or diminished colour intensity being the tradeoff for ethics. But that certainly isn’t the case with the latest developments in eco ink. In fact, printers are discovering that vegetable-based ink often produces more vibrant colours than traditional products, and requires less pigment to create the same effects. It’s also less likely to rub off on your hands.
Our Safer, Sustainable Choice
At Solopress, we are proud to use eco ink for all our print materials – not just our remarkable business cards and bold brochures. The cutting edge ink technology we employ ensures stable and simply stunning print for your most demanding and vibrant projects.
Because we use only vegetable-based ink in our print department, keeping the planet in mind doesn’t have to mean making a special request the next time you place an order. You can convey a strong, pro-environmental message by printing with us, and it doesn’t cost extra, either!
We’re pleased to say that our planet-friendly eco ink is safer for our team, too. The volatile emissions from eco ink are often as low as 4%, whereas mineral and petroleum based inks produce emissions at rates of at least 25% to 40%. Far less toxic than the old stuff, our vegetable-based ink is better for the health and safety of those who work with it every day.
So the next time you’re after a poster that pops or business card that makes a statement, remember you can have it all: fantastic print quality, on-budget prices and ethical print media to be proud of. What’s not to love?