Pigment refers to the substance in ink that provides colour.

These coloured particles are usually suspended in a liquid carrier, which evaporates after printing.

Pigments are chosen for their colour saturation, lightfastness, and durability.

In high-quality inks, the pigments are finely ground to ensure a smooth, even print.

Related blogs

The importance of colours in print marketing

Related support guides

Colour Guide


<< Back to the glossary