Saturation refers to the intensity or purity of a colour.

In print, a highly saturated colour appears vibrant and rich, while a low-saturation colour appears more muted and grey.

Saturation plays a significant role in print quality, influencing the overall aesthetic appeal of the printed material.

Adjustments to saturation can dramatically alter the visual impact of a design.

Related blogs

The importance of colours in print marketing

Related support guides

Colour Guide


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