Swatch
A swatch is a set of printed samples showing variations of ink colours or types of paper or card.
It is a useful tool in printing to help select, identify, match, and communicate colours for layout and design.
A popular example is the Pantone Matching System (PMS), which provides a standardised colour reproduction system.
By standardising the colours, different manufacturers can refer to the Pantone system to ensure colours match without direct contact with one another.
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