A swatch is a set of printed samples showing variations of ink colours or types of paper or card.

It is a useful tool in printing to help select, identify, match, and communicate colours for layout and design.

A popular example is the Pantone Matching System (PMS), which provides a standardised colour reproduction system.

By standardising the colours, different manufacturers can refer to the Pantone system to ensure colours match without direct contact with one another.

Related blogs

The importance of colours in print marketing

Related support guides

Colour Guide


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