1500+ Hershey alternative logo designs

0
1776
Alternative Hershey logo design by shazigns

Think you can do better than Hershey’s controversial new logo design? Then you should enter 99designs’ community contest to reimagine The Hershey Company logo. Over 1500 designs have already been submitted!

When American chocolate giant Hershey’s proudly announced their new logo design last month, little did they know that the Interweb would quickly respond with a universal, derisive cry of… it looks like poo!

“A key element of the broad corporate brand makeover is a fresh, new company logo,” enthusiastically bubbled Hershey’s PR writers in the company’s official press release. “The updated logo is built around the globally recognisable Hershey logotype and the beloved KISSES icon, which is both simplified and activated as a symbol that represents the company’s promise of ‘Bringing Goodness to the World’.”

The response from the general public and chocoholics on Twitter? Less-than-flattering statements such as “New logo is poo”, “Just some blinking eyes away from being a poo emoji” and “Their agency really has sold them a steaming turd”.

Here is the new Hershey’s logo, placed next to the old design on the left for comparison. What do YOU think of it?

Hershey's logo old and new designs

Hershey Alternative Logo Designs

But it’s easy for all of us to snipe at the graphic design and branding skills of others via Twitter and Facebook. That’s why 99designs, the world’s largest online graphic design marketplace, are now giving everybody the chance to put our design talents on display – instead of just our mocking and sarcastic Tweets.

If you think you can do better than Hershey’s rebranding team, then now’s your chance to prove it and show off your awesomeness to the world. Here’s a random sampling of the alternative logo designs submitted to the contest thus far (click on any of the links provided below if you want to vote or comment on these logos):

A.Matar

Hershey's alternative logo designs by A Matar

Eva8jr

Alternative Hershey logo design by eva8jr

followtheflow

Alternative Hershey logo design by followtheflow

gustigraphic

Alternative Hershey logo design by gustigraphic

johnnyrocky

Alternative Hershey logo design by johnnyrocky

newecreator

Alternative Hershey logo design by newecreator

Pulky

Alternative Hershey logo design by Pulky

shazigns

Alternative Hershey logo design by shazigns

swordfish1216

Alternative Hershey logo design by swordfish1216

Widakk

Alternative Hershey logo design by Widakk

You can see more of the 1,500+ alternative Hershey logos on the 99designs contest page. The winning design will be chosen and announced shortly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here