Let your business, event or product take centre stage with the perfect leaflet. Featuring your own designs, artwork and messaging, these marketing tools can help you reach new customers and inspire your regulars.
To help get your creative juices flowing and inspire your own leaflet design ideas, we’ve created a handy guide on a few things to think about before you get started.
Key things to include in your leaflet design
When you begin designing your own customised leaflets, there are a few things you should include to ensure those impressed readers turn into paying customers.
Contact details: The first step is wowing potential customers with your design and product. Next, you need to make sure they can get in touch to make a purchase. Include the essentials – your company’s address, email and phone number – in your design to cover all bases.
Logo and branding: Make your products instantly recognisable and build authority for your business with consistent branding throughout your marketing materials. Add your logo and company colours to your leaflet design to create a coherent message.
Colour: When it comes to the colour of your leaflet, you’ll want something that stands out from the crowd, without being too garish. Opt for a palette that stays in-line with your brand colours so your customers will instantly know it’s your messaging. Try to stick to a few shades so it’s not too bright and difficult to read.
Paper type: The feel-factor can speak volumes to your customers. With well-designed artwork on quality paper, your clients can learn a lot about your business and what you stand for. Whether you go for a luxurious gloss finish or vintage-style brown kraft leaflet, your leaflet paper can reflect your business’ individual style and reassure your customers that you appreciate quality.
Artwork: A quick glance at a leaflet can set the tone for your company, so you’ll want to make sure your designs are top quality and say something about who you are and what you do. Create your own artwork or speak to our team of in-house designers who can help you create a final product that perfectly suits your company.
Fonts: Your leaflet should be easy to understand, so you need to make sure the text is in a clear font. Avoid anything overly decorative in favour of a font that’s legible and easy to read. Also think about the type of company you are and the image you want to portray. Avoid a formal typeface like Times New Roman if you’re a creative agency and steer clear of a whimsical font like Comic Sans if you’re a respected law firm.
Once you’ve got all the details down, it’s time to choose a theme or style. If you’re stuck for ideas, we’ve got a few leaflet examples to inspire you.
Bring a touch of traditional style to your promotional materials with a vintage leaflet. With the right paper type and designs, you can emulate the ever-popular styles of times gone by. Opt for a leaflet printed on brown kraft paper and include black and white imagery – with the occasional burst of colour within the writing and graphics – for a modern twist on a timeless look. This style is perfect for a boutique store owner or a classic car shop.
Keep it simple with a time-honoured style that produces results and forgoes frills for a smart, easy-to-digest design that your customers will love. Opt for silk paper on a A6 flyer for an understated look that makes a big impression. Simple designs with vivid images and minimal text will help your brand stand out and get straight to the point – tailor-made for companies where a slick finish can make all the difference.
Understated, sleek and uncomplicated – monochrome is a quick way to make a lasting impression. By combining black and white, you’ll create a smart, modern design for a clean-cut final product. You can also try adding a few accents in your brand colours to make your key points pop. This is ideal for a smart tech company, where simplicity and efficiency are the name of the game.
Pack a punch with something eye-catching. In a world full of leaflets, a colourful one will certainly stand out. Maintain your company message and choose shades that’ll complement your other branded materials for an instantly recognisable look. This head-turning option is ideal for entertainment companies, creative organisations or even to advertise your next sale event.
Shout about your product with a statement leaflet that reflects your company and everything that makes you different. Start with the cut of your leaflet. Go for a non-conventional square option, which is a subtle – yet effective – change from the normal rectangular products. When it comes to design, keep it simple yet striking. Whether that’s with a statement message or eye-catching artwork. Keep one side dedicated to design, then feature all the essential details overleaf for a streamlined look.
Give your marketing push a boost and be inspired by these leaflet design ideas. Once you know what you need to include and have found a style to suit your company, you can start creating your own leaflets with Solopress. Simply upload your artwork and we’ll get to work on printing your order straight away. Your brand new leaflets will be with you and ready to go in just a few days.