The term 'copy' often refers to the text content that is to be printed.
This includes everything from the main headlines to the body of text and small print.
In printing and advertising, the copy is responsible for communicating the message, providing essential information, and potentially prompting the reader to take action.
Good copy is clear, concise, and tailored to the target audience's language and understanding.
The arrangement of the copy can significantly influence the effectiveness and readability of the printed material.
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