Solva’s Haroldston House in Pembrokeshire, Wales is a boutique B&B with an artistic difference – or so the owners, architects Maria Jones and Ian McDonald, hope. And when they turned to marketing their new enterprise, they naturally thought of Solopress.
Haroldston House is a gorgeous Georgian townhouse and boutique B&B situated in Solva, one of Pembrokeshire’s most picturesque harbour villages. Three years ago, Haroldston House’s owners Maria Jones and Ian McDonald were instrumental in setting up the website ARTists Pembrokeshire, which now showcases the work of almost 100 local artists – many of whom do not have the luxury of gallery outlets in this remote part of the UK.
On that occasion, striking artwork and business cards were needed to market the fledgling social enterprise, and Solopress were the suppliers chosen following a recommendation from an artist friend in Solva.
Maria and Ian decided on simple white-on-black designs, with a splash of logo red, but with startling phrases: the initial, postcard-sized card, advertising the accompanying e-magazine, ARTicle, read: ‘Hung, Drawn … and Quarterly’, referencing, through associated graphics, framed and sketched artwork and the magazine’s frequency.
Two further cards followed. One was business card sized, the other a long postcard with space on the reverse for readers’ sketches. Both bore the legend ‘Is Your Cultural Life on the Edge?’ – a reference to the ‘c.l.e.’ in ARTicle, denoting the physical remoteness of Pembrokeshire, which the whole ARTists Pembrokeshire project aimed to overcome by electronic means.
The speedy printing service from Solopress meant that the cards were soon being snapped up and placed in galleries throughout Pembrokeshire. Welsh Heritage Minister Alun Ffred Jones was even treated to a ‘Hung, Drawn and Quarterly’ postcard at the opening of Wales’ premier arts award, Artes Mundi in Cardiff in 2010 (photo below).
Alun Ffred Jones receiving an ARTicle card from Maria Jones
Now offering Art and Accommodation at the Haroldston House B&B, Maria and Ian required a new livery and equally eye-catching, but more subdued, phrasing. The latest business cards echo their chosen colour scheme for this Georgian townhouse in the picturesque harbour village of Solva on the St Davids Peninsula: a grey background with maritime-green lettering spelling out ‘Solva Style’.
The reverse of Haroldston House’s business card shows the advances made since ARTists Pembrokeshire was founded three years ago. Facebook and Twitter references, together with the newly minted QR code, crowd this card, but the simple, restrained layout and classic font (Gill Sans MT) keep it all under control.
Solopress printed these 400gsm Luxury Matt Laminated Business Cards for Haroldston House B&B