So often we see business cards that just miss the mark – a forgotten phone number, or email address which, if included would have made all the difference. Here’s a checklist of all the things you should be doing to ensure your business card does the job…
Include Your Contact Info
It may sound obvious but make sure all your contact information is shown, including your title, full name, business address including any specifics for internal mail purposes, department, telephone number, direct dial and mobile numbers, company website, email address and any relevant social media accounts or sites such as Facebook or Twitter.
Stick to Standard Sizes
Bigger isn’t always better. The standard size for cards is 85mm x 55mm, and it’s a good idea to stick to this, any bigger and your beloved cards may not fit into a wallet or cardholder which usually means they will end up being thrown away or lost. We have a large number of business card templates available to download free of charge.
Imagery: If in doubt – Leave it out
Images can be a great way to spruce up your card, but only include them if they are appropriate. It can be more effective to just display your brand logo rather than trying to squash in a photograph. However, if your personal image is crucial to your business or you are a photographer then of course it might be prudent to include a photograph.
Business cards can leave a lasting impression on customers, so it’s crucial to print them on adequate card. 400gsm is a best seller as it looks and feels high quality, as well as being more durable on the thicker card.
Whilst the saying quality is better than quantity is true, avoid running out of cards. When it comes to business cards it is always best to err on the side of caution and order more than you think you may need. Not only will this ensure that you don’t run out, but it can also be more cost effective than ordering lots of separate batches. Our range of cheaper business cards helps to keep the cost down and order in bulk.